©Medentech, 2010, Page 1

Aquatabs – Water Purification

Aquatabs can be used in a wide variety of situations.

• Household Water Treatment

• Emergency & Disaster Relief

• Peacekeeping & Defense Forces

• Travel, Camping & Marine

Number 1 Water Purification tablet in the world

Over 60 million tablets supplied to the recent Haiti Earthquake + 150m to Pakistan

Over 1 Billion Aquatabs used per annum

Over 13 million daily users in developing countries

Available from 1 litre up to 2,500 litres

Over 15 International Independent Studies on Effectiveness

USEPA & WHO approved NaDCC for long term drinking water

©Medentech, 2010, Page 2

Distribution Models

Community Based Distribution (CBD)- Leveraging CBD/NGO etc networks aimed at

BCC, advocacy and capacity building- Primarily Rural access

- Integration with “Basket” of Health Products as appropriate

Retail Chain (Kiosk’s/Drug Stores etc)- Relying on Private sector marketing and

distribution network- Primarily Urban/Peri-urban reach

MarketingPrivate Sector: Above-the-line (ATL) marketing (advertising and promotion) to “pull” Aquatabs

through the distribution chainsNon-private Sector: Below-the-line (BTL) social marketing to “push” Aquatabs through at the

household level, using behaviour change communication (BCC) on HWTS/HIP, as

appropriate

Medentech

CommercialAgent

Distributor

Funded Intervention

Emergency/Health

Community Based Distribution (CBD)

Social Marketing

Organisation(BCC)

Social Marketing

Organisation(BCC)

Government / National

Stakeholder Group(BCC)

Government / National

Stakeholder Group(BCC)

International Network

International Network

Other Country

Programmes

Other Country

Programmes

Enabling Stakeholder IntegrationPublic Private Partnerships/Alliances

Retail Chain

Kiosk/Pharmacies

©Medentech, 2010, Page 3

Laying the ground work:

- Multi-sector Integration

- Public Private Partnership – “Pyramid” approach

- Specific Roles & Responsibilities – optimising the expertise:

- Strategic

- POU platform with Hygiene

- Distribution

- Marketing (BTL = ATL)

- Dissemination

Ethiopia – creating Enabling Environment