measuring and improving using metrics
Post on 18-Jun-2015
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MEASURING AND
IMPROVING USING METRICS
2 MEASURING AND IMPROVING USING METRICS
WELCOME TO GENERAL ASSEMBLY
3 INTRODUCTION
JANNA BASTOW
and more…
4 INTRODUCTION
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INTRODUCE YOURSELF
5 LEARNING OBJECTIVES
By the end of this session you will be able to...
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6 AGENDA
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7 MEASURING AND IMPROVING USING METRICS
WHAT MAKES SOMETHING A SUCCESS?
8 WHAT MAKES SOMETHING A SUCCESS?
The iPad
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9 WHAT MAKES SOMETHING A SUCCESS?
Another Successful Product
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10 MEASURING AND IMPROVING USING METRICS
TYPES OF METRICS
11 TYPES OF METRICS
A funnel
12 TYPES OF METRICS
Acquire - Definition
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13 TYPES OF METRICS
Acquire - Key Terms
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14 TYPES OF METRICS
Acquire - Exercise
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15 TYPES OF METRICS
Engage - Definition
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16 TYPES OF METRICS
Engage - Key Terms
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17 TYPES OF METRICS
Engage - Exercise
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18 TYPES OF METRICS
Retain - Definition
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19 TYPES OF METRICS
Retain - Key Terms
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20 TYPES OF METRICS
Retain - Exercise
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21 MEASURING AND IMPROVING USING METRICS
5 MINUTE BREAK
22 TYPES OF METRICS
Grow - Definition
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23 TYPES OF METRICS
Growth - Key Terms
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24 TYPES OF METRICS
Growth - Exercise
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25 TYPES OF METRICS
Revenue - Definition
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26 TYPES OF METRICS
Revenue - Key Terms
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27 TYPES OF METRICS
Revenue - Exercise
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28 MEASURING AND IMPROVING USING METRICS
TRACKING YOUR METRICS
29 TRACKING YOUR METRICS
Google Analytics
30 TRACKING YOUR METRICS
Other Tools to Check Out
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DISCUSSION TIME
TESTING AND VALIDATING YOUR IDEA
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Q&A TESTING AND VALIDATING YOUR IDEA
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