measurements and social media
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CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Measurements in Social Media
Ken Fischer ken@clickforhelp.com blog: web20blog.org twitter: @web20blog_org
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Measure outcomes not hitsReach/Response
Awareness
Participation
Contribution
Engagement
Interaction
Collaboration
Distribution/Diversity
Geographical
Cumulative
Demographics
Buzz, Influence
Incoming Links
External Conversations
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Measurements can reveal new information.
Link Analysis Buzz
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Audience participation comes gradually
By Maxine Teller 11/6/2006
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Social Media Pattern of Participationfr
eque
ncy
Number of participants
Power Lawy≈1/x
Picture by Hay Kranen / PD'
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Don’t be fooled by the hype. Stick to the measurements.
Gartner’s Hyper Cycle by Jeremy KempThis slide may be freely shared
hype
reality
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Ken Fischerken@clickforhelp.comblog: web20blog.orgtwitter: @web20blog_orgLinkedInFacebook
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