measurements and social media

CC 2009 ClickforHelp.com Inc. Shareable for not for profit use. Measurements in Social Media Ken Fischer [email protected] blog: web20blog.org twitter: @web20blog_org

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Basics on social media metrics.

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CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.

Measurements in Social Media

Ken Fischer [email protected] blog: web20blog.org twitter: @web20blog_org

CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.

Measure outcomes not hitsReach/Response

Awareness

Participation

Contribution

Engagement

Interaction

Collaboration

Distribution/Diversity

Geographical

Cumulative

Demographics

Buzz, Influence

Incoming Links

External Conversations

CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.

Measurements can reveal new information.

Link Analysis Buzz

CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.

Audience participation comes gradually

By Maxine Teller 11/6/2006

CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.

Social Media Pattern of Participationfr

eque

ncy

Number of participants

Power Lawy≈1/x

Picture by Hay Kranen / PD'

http://www.haykranen.com/

CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.

Don’t be fooled by the hype. Stick to the measurements.

Gartner’s Hyper Cycle by Jeremy KempThis slide may be freely shared

hype

reality

CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.

Ken [email protected]: web20blog.orgtwitter: @web20blog_orgLinkedInFacebook

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