meaningful connections 05142013

Meaningful Connections:Successful Social Media Strategies

Meaningful Connections

Emergence of Social Media

“Social media has emerged to be the first instance of communication about a crisis, trumping traditional first responders that included police, firefighters, EMTs,and journalists. “

Federal Bureau of Investigation

Corporate Digital Strategy

Objectives

Audiences

Messages

Corporate Social Strategy

Engagement

Measurement

Assessment

Your Audience

5 Behaviors on the Social Web

Watch79.8%

Share61.2%

Comment36.%

Produce24.2%

Curate<1 %

(Altimeter Group: 2010 Socialgraphics)

Your Audience Behaviors

Your Audience Connections

Mobile

250M users 50% access via mobile

90M monthly users *91% of mobile phones have photo/video capability

1B users50% access via mobile

10M users100% access via mobile(35,000 new users daily)

Over 2B views each dayOver 100M mobile views

50M registered users50% access via mobile

Your #1 Audience

Can I find you without knowing your name?

Your Message

Connected

Targeted

Integrated

Engagement: Opportunities

www.

Engagement: Responsive Content

Engagement: Content Strategy

“Content is King” – Bill Gatesand SEO is Queen,

together they rule thedigital landscape.

Engagement: Content Strategy

Engagement: Listening to Learn

Hootsuite

Social Mention

Google Alerts

Digital Dashboards

Discover

Evaluate

Respond

Measurement

Social Triage

Frequency: When to post

Location: Where to post

Measurement:

Trending: What to post

Influencer: Who to post to

Social Metrics

Measurement:Mobile Metrics

Measurement

Examples of ROI

Ex: Growth of network

Ex: Volume and tone of comments

Ex: Cost savings of social media vs. traditional outreach

On-Demand ReportsObjectives

Integrated with goalsTargeted to audienceStrategic to media

OpportunitiesObserve and adaptAnalytical trendsFuture events

Assessment

Thank you!

Michael WinnChief Digital OfficerDigital Opps

@DigitalWINN850-980-9222mwinn@rboa.com