meaningful connections 05142013
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Meaningful Connections:Successful Social Media Strategies
Meaningful Connections
Emergence of Social Media
“Social media has emerged to be the first instance of communication about a crisis, trumping traditional first responders that included police, firefighters, EMTs,and journalists. “
Federal Bureau of Investigation
Corporate Digital Strategy
Objectives
Audiences
Messages
Corporate Social Strategy
Engagement
Measurement
Assessment
Your Audience
5 Behaviors on the Social Web
Watch79.8%
Share61.2%
Comment36.%
Produce24.2%
Curate<1 %
(Altimeter Group: 2010 Socialgraphics)
Your Audience Behaviors
Your Audience Connections
Mobile
250M users 50% access via mobile
90M monthly users *91% of mobile phones have photo/video capability
1B users50% access via mobile
10M users100% access via mobile(35,000 new users daily)
Over 2B views each dayOver 100M mobile views
50M registered users50% access via mobile
Your #1 Audience
Can I find you without knowing your name?
Your Message
Connected
Targeted
Integrated
Engagement: Opportunities
www.
Engagement: Responsive Content
Engagement: Content Strategy
“Content is King” – Bill Gatesand SEO is Queen,
together they rule thedigital landscape.
Engagement: Content Strategy
Engagement: Listening to Learn
Hootsuite
Social Mention
Google Alerts
Digital Dashboards
Discover
Evaluate
Respond
Measurement
Social Triage
Frequency: When to post
Location: Where to post
Measurement:
Trending: What to post
Influencer: Who to post to
Social Metrics
Measurement:Mobile Metrics
Measurement
Examples of ROI
Ex: Growth of network
Ex: Volume and tone of comments
Ex: Cost savings of social media vs. traditional outreach
On-Demand ReportsObjectives
Integrated with goalsTargeted to audienceStrategic to media
OpportunitiesObserve and adaptAnalytical trendsFuture events
Assessment