meaningful connections 05142013

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Meaningful Connections: Successful Social Media Strategies

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Page 1: Meaningful connections  05142013

Meaningful Connections:Successful Social Media Strategies

Page 2: Meaningful connections  05142013

Meaningful Connections

Page 3: Meaningful connections  05142013

Emergence of Social Media

“Social media has emerged to be the first instance of communication about a crisis, trumping traditional first responders that included police, firefighters, EMTs,and journalists. “

Federal Bureau of Investigation

Page 4: Meaningful connections  05142013

Corporate Digital Strategy

Objectives

Audiences

Messages

Page 5: Meaningful connections  05142013

Corporate Social Strategy

Engagement

Measurement

Assessment

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Your Audience

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5 Behaviors on the Social Web

Watch79.8%

Share61.2%

Comment36.%

Produce24.2%

Curate<1 %

(Altimeter Group: 2010 Socialgraphics)

Your Audience Behaviors

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Your Audience Connections

Mobile

250M users 50% access via mobile

90M monthly users *91% of mobile phones have photo/video capability

1B users50% access via mobile

10M users100% access via mobile(35,000 new users daily)

Over 2B views each dayOver 100M mobile views

50M registered users50% access via mobile

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Your #1 Audience

Can I find you without knowing your name?

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Your Message

Connected

Targeted

Integrated

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Engagement: Opportunities

www.

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Engagement: Responsive Content

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Engagement: Content Strategy

“Content is King” – Bill Gatesand SEO is Queen,

together they rule thedigital landscape.

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Engagement: Content Strategy

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Engagement: Listening to Learn

Hootsuite

Social Mention

Google Alerts

Digital Dashboards

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Discover

Evaluate

Respond

Measurement

Social Triage

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Frequency: When to post

Location: Where to post

Measurement:

Trending: What to post

Influencer: Who to post to

Social Metrics

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Measurement:Mobile Metrics

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Measurement

Examples of ROI

Ex: Growth of network

Ex: Volume and tone of comments

Ex: Cost savings of social media vs. traditional outreach

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On-Demand ReportsObjectives

Integrated with goalsTargeted to audienceStrategic to media

OpportunitiesObserve and adaptAnalytical trendsFuture events

Assessment

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Thank you!

Michael WinnChief Digital OfficerDigital Opps

@[email protected]