maximize your chamber website for member value

Maximizing Your Website for Member Value

A 2009 VACCE Institute Presentation

By Cheryl Smith, IOMCultureSmith Consulting

www.culturesmithconsulting.com

EQN

• Easy

• Quick

• Nice

Ongoing Questions

• Who uses your site?

• Why?

• Would they (do they) say it is effective?

Content vs. Cosmetics

Creative Commons graphics on Flickr by ahhyeah & Akira Ohgaki

Content is…

Numbers Count

What gets measured…

Creative Commons photo on Flickr by Naccarato

Vegas Baby

Five Day Weekend

Common Features

• Events

• Membership Directory

• Jobs

• News

• Surveys

Newer Features

• Blogs

• Embedded videos

• Podcasts

• Webcasts

• Photos

• Feeds

• Diggs and the like

Conversation Prism by Brian Solis

Top Sites Then

• Google

• ACCE

• LinkedIn

• Plaxo

• Constant Contact

• Bob Harris

• Pat McGaughey

• Gitomer

Top Sites

2008

• Google• LinkedIn• Twitter• Plaxo• Chris Brogan• Flickr

2009

• Twitter (Search)• Google• Tech Crunch• Mashable• Twitter• Facebook• Flickr

Let’s Connect

Cheryl Smith, IOMPresident, CultureSmith Consulting

Phone: 434.258.2448

Email: Cheryl@culturesmithconsulting.comhttp://www.twitter.com/cherylsmith999http://www.linkedin.com/in/cherylsmith999http://cherylsmith.myplaxo.comhttp://tiny.cc/cherylhyattsmith

Fitting it In

Creative Commons photos on Flickr by Marcin Wichary & awnisAlan