maximize your ax roi leveraging mobile apps
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08/03/11; 11:00 AM CT
INDUSA Technical Corp. & Logan Consulting
Maximize Your AX ROI: Leveraging Mobile AppsMaximize Your AX ROI: Leveraging Mobile Apps
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 2
Agenda
• AX Requirements Landscape
• AX Mobile App Strategy
• Introduction of Panel
• Case Studies
• Conclusion
• About Us
• Q&A
Introduction of PanelIntroduction of Panel
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 4
• Andrew Hall – Logan Consulting
• Dynamics AX Practice – Project Delivery Principal
• Manoj Nair- INDUSA Technical Corp.
• Practice Manager, Microsoft Dynamics AX
Introduction of Panel
AX Requirements LandscapeAX Requirements Landscape
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 6
AX Landscape: What’s Next?
• Situation Analysis• Increased adoption rate • Top spot in Gartner’s Magic quadrant in ERP for mid market• Business imperatives for new as well as existing instances:
– Extend features/usage – Budgets: Do more with less
• Trends for new initiatives• Mobile Apps• Real time integration with other apps• BI Dashboards• Add new business features (AX customizations)• AX Upgrade to AX 2012
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 7
Poll
AX Mobile App StrategyAX Mobile App Strategy
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 9
MOBILE IS GROWINGFASTER THAN ANYTECHNOLOGYBEFORE.
Source: KPCB
1960 1970 1980 1990 2000 2010 2020Units/Users
1 MM+
10 MM+
100 MM+
1 B+
10 B+
Mainframe
Microcomputer
PC
Desktop Mainframe
Mobile Internet (Post PC)
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 10
The Mobile App Imperative
• Since 2007, the Smartphone market has grown at 37% CAGR • 60% of all midsize organizations support mobile devices• Nearly 75% support wirelessly-enabled mobile PCs• Mobile workers will average nearly 40% of their time away from the desk• 80% of organizations deploying mobile applications report it met or exceeded
expectations• Mobile workers predicted to increase to account for 27.3% of workforce• More than 75% of all US businesses use at least one wireless data application• Predicted Smartphone market share in 2012
Source: IDC: Mobilizing the Enterprise/ IDC “Worldwide Mobile Worker Population 2005-2009 Forecast and Analysis/ Strategy Analytics/ The Wireless NationGartner: Delivering Mobile Applications: Trends, Technologies and Options
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 11
The Need
• Mobile Apps are the among the most sought after, even in the Enterprise segment
• User Groups• Executives• Sales force• Service/Field personnel• Customers• Plant personnel• Warehouse users
• Several usage scenarios exist
Customers Employees
Transform the Business
Grow the Business
Run the Business
New intelligent products exploit contextual moments of need
Process innovation,new styles of collaborative work
New channels to customers, mobile customer communities
Role specific applications
Light weight customer communication
Basic services such asmobile email and connectivity
Business value of mobility
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 12
Usage Scenarios- Summary
Customers
Place orders
Order tracking
Payments
Promotions
Managers/ Executives
KPI
Dashboards
Financials
Compliance
Sales Force
Order processing
Inventory and Price
Verification
Customer profiling
Customer relationship
Plant Personnel
Order picking
Inventory tracking
Supplier relationship
Goods receipts
Service/ Field Personnel
Work recording
Service execution
Contract reference
Routes planning
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 13
Warehouse - Mobility Scenarios
• Inbound Items- receipt of goods arrival with mention of site and warehouse• Outbound Items- on dispatch, select sales order and create outward• Internal movements- specify movement of items between warehouses/sites• Physical inventory adjustment- cycle count functionality helps in physical
count of the stock
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 14
Seeking Approval from mobile executives
• Set credit limit of customers• Define payment terms for customer• Confirm high price sales order• Confirm purchase order which doesn’t fall within business rules• Provide invoice confirmation• Confirm payment to vendors• Track inventory movement from one warehouse to another
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 15
Field Sales Scenarios
• Create customer records and access CRM information• Access inventory and pricing systems to enable creation of new quotes• Place and process orders in real time, complete with delivery dates• Access comprehensive customer information & track record• Scan products in stores• Provide an on-the-spot invoice or receipt• Access up-to-the-minute real-time travel directions
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 16
Field Service Scenarios
• Work Order & Activity Management• Access detailed equipment information, step-by-step maintenance routines
and repair procedures and ensure service is performed properly• Access warranty and service level agreements to ensure the accurate capture
of billable hours and parts• Capture and transmit electronic signatures to validate proof of service and
expedite billing• Scan bar codes on parts for inventory visibility • Capture images as proof of condition or proof of service, complete with a
geo-stamp for proof of location• Optimum routing for service calls as well as driving directions• Provide an on-the-spot invoice or receipt, sent electronically via email
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 17
Prioritization of Business Needs
• Prioritization criteria for better ROI• What processes need real time flow of information• Which app will lead to substantial cost savings• How to reduce cycle time• What will increase revenue• Alignment with other business goals
• High impact business areas• Customer?... Sales?...
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 18
Extending AX: Mobile Deployment Options
Parameters Mobile Web Apps
Rich Mobile AppsNative Multi-platform
Usability Low High High
Scalability High Medium Medium
Maintainability Easy Medium Difficult
Architecture Flexibility High Low Medium
Time to market Quick Slow Slow
Development cost Low Medium High
Internet connectivity Must Optional Optional
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 19
Smartphone OS Comparison
Company Apple Google HP/Palm, Inc Microsoft RIM NokiaOS iOS Android webOS Windows Phone Blackberry OS SymbianCurrent Version 4.3 2.3.3 1.4.5 6.5.3 6.0.0 9.5
Supported CPU Architecture ARM ARM, MIPS, Power Architecture, x86 ARM ARM ARM ARM
Programmed in C, C++, Objective-C C, C++, Java C C++ Java C++
LicenseProprietary EULA except for open source components
Free and open source except closed source components
Free and open source except closed source modules
Proprietary Proprietary Eclipse Public License
Internal Search Limited Very Limited Extensive Extensive Limited Extensive
Desktop Sync Yes No No Yes Yes Yes
Official Application Store App Store Android Market App CatalogWindows
Marketplace for Mobile
App WorldSymbian
Horizon,Ovi store
Email Sync protocols supported POP3, IMAP, MAPI POP3, IMAP, MAPI POP3, IMAP, MAPI POP3, IMAP, MAPI BES, BIS, Push e-
mail POP3, IMAP
Text/Document SupportRead only: Microsoft Office, iWork, PDF, Images, TXT/RTF, VCF
NA Microsoft Office, PDF
Microsoft Office Mobile, PDF
Microsoft Office, PDF
Microsoft Office Mobile, PDF,djvu
Multitasking Limited Yes Yes Yes Yes Yes
GPU Accelerated GUI Yes Yes NA No NA Yes
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 20
Smartphone Platform Selection
iPhone Android Blackberry Windows SymbianSmartphone user’s pyramid of needs Performance of Smartphone platforms
Maturity of Smartphone platform: Consumer’s perspective
Source: http://shahneil.com/2010/02/smartphone-war-part-i-smartphone-os-differentiating-factor/
Best in class Barely working
AppsA huge library of Apps, right from social
networking, tools and games
Features and FunctionalityNavigation, Audio, video, camera, calendar,
alarm clock etc
Ease of CommunicationSMS, MMS, Web browser, email, chat
services and document viewer
Design and PerformanceUsability, battery life, ergonomic design,
touch screen, QWERTY keyboard
Secure and Reliable connectionConnectivity, speed, compatibility with
networks and reliability
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 21
Mobile App: Build vs. Buy
Build BuyPay for unused functionality None* Medium
Extent of customization High Medium
Vendor lock in None High
Maintainability Medium High
Time to market High Low
* Preferred
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 22
Determining ROI
• Investments for mobile apps (indicative for 5-10 usage scenarios)• Mobile server/infra• Mobile app development• Infra/app support• More
• Returns:• Tangible
• Incremental revenue• Repeat business• Improved productivity• Faster inventory movement• Reduced sales cycle• Targeted promotions• More
• Intangible:• Improved customer
satisfaction• Upper hand over
competition• Better reporting• Better employee utilization/
Quality of life• More
Case StudiesCase Studies
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 24
Case Study: Field Sales AppOrganization:• Is a leading online discount art supply store
Business Challenge:• Losing sales to competition because sales persons were unable to place orders in
real time• High overheads including unnecessary paper work, phone calls, visits, etc.
Solution:• Developed a mobile app that can
accept orders asynchronously• Sales force can update the AX orders
Benefits:• Increased productivity by 29%• Paperless sales order entry• Increased orders by 18%• Better visibility into data• Ability to verify inventory before
placing order • Better customer satisfaction
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 25
Case Study: Field Sales App
After login Authentication
Connected to AX through Business Connector
Cust IDNameEmailPhone No.Group
Customer Functionality
Create New Sales Order
GroupCust IDItemsQuantityPrice
AX Database
Information stored and fetched from and to AX
Customer Lookup
New Customer
Item Lookup
Inventory - Price & Availability Information
Item ID:Available Stock:Price
Item Functionality
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 26
Customer Lookup New Customer Creation Place Order
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 27
Search
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 28
Case Study: Service Activity
Organization:• A leading manufacturing firm
Business Challenge:• Need to enter service activity• Inability to track status of activities of service executives in real time• Unavailability of customer information
Solution:• ISV product developed by INDUSA• Activity Management
– Activity list based on Status & priority– Activity Details– Customer Details– Creation of Service Report
• Activity Routing & Prioritization– Optimized Google Maps– Driving Directions
• Item Search & Order Placement• Knowledge Repository
Benefits:• Reduction in service time by 20%• Ease in service activity prioritization• Access warranty and SLAs• Optimum routing for service calls as
well as driving directions• Service activity productivity by 20%• 15% Revenue increase through order
placement functionality
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 29
My Activities Activity Detail Customer Details
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 30
Knowledge Repository
Similar Activities
Customer History
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 31
Driving Directions Optimum Routing
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 32
Item SearchItem Listing
ConclusionConclusion
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 34
Summary
• Extends basic functionality to users on the move• Multiple usage scenarios exist• Structured process is the key to success
About UsAbout Us
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 36
Partnership Overview
Customers look for
Domain knowledge in their industry √Consultative solution definition √Objective business recommendations
√Objective technology recommendations
√Deep technical expertise at reduced TCO
√Free up internal resources for ‘high value work’ by outsourcing non-core work
√
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 37
Logan Consulting - Corporate Snapshot
• Headquartered in Chicago, IL
• Offices in Chicago, Minneapolis, and London
• In business since 1992 – 19 years
• Microsoft Gold Certified Partner since 2003
• Executed projects throughout North America and Europe
• Services include:• Software Implementation & Support• Strategic Management Consulting• Strategic Technology Consulting• Project Management
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 38
Logan Consulting - Key Clients
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 39
INDUSA - Corporate Snapshot
• A US Corporation headquartered in Chicago, IL
• Global Delivery Centers in Pune & Ahmedabad, India
• In business since 1989 – 22 years
• Employees: ~150
• 93% Microsoft Certified professionals
• Microsoft Partner with 3 Gold Competencies
• Microsoft NSAT (Net Customer Satisfaction) score of
96% since 2009
• Certified in Microsoft Dynamics SureStep methodology
• Microsoft Dynamics certified AX teams from pre-sales
to deployment
• SEI CMM 4; ISO 9001:2008; ISO 27001:2005
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 40
INDUSA - Key Clients
© 2011 INDUSA Technical Corp. / L.G. Consulting Inc. 41
Q & A
Thank You!Thank You!
Web: http://www.indusa.com Tel: 630.424.1800Email: sales@indusa.com
Web: www.loganconsulting.comTel: 312.345.8817 Email: www@loganconsulting.com
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