maxi fair
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7/30/2019 MAXI Fair
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Introduction
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XLRI Jamshedpur
XLRI is the oldest business school in India
Premier B-School of the country
Proud home of Marketing Association at XLRI
(MAXI)
An integral part of the Jamshedpur
community
Amongst top 5B-schools in India
Established in 1949
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MAXI | About Us
Achievements
MAXI events and initiatives like the Maxi Fair have been personally commended byindustry stalwarts including:
Competing for Limca Book of Records for its Social Media outreach in 2011
Philip Kotler, Kellogg
School of Management
Theodore Levitt, Harvard
Business School
Dr. Philip Adler, Dupree
College of Management
Overview
MAXI, the oldest committee on campus, was established in 1971 under TheSocieties Act of India
42 years later, the committee:
Organizes over 8 national events and 1 International Event
Hosts over 70 teams from other premier B-schools during an year
Has an annual budget of over 20 lakhs
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Maxi Fair History
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Maxi Fair | A legacy of 33 years
A 2 Day Fair in the heart of Jamshedpur, also Known as Jamshedpur Mela
One of the oldest and most respected public events of Jamshedpur
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Maxi Fair | In the late 70s
Maxi Fair was pioneered by one of XLRIs most eminent professors
Dr Sharad SarinIn 1979
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Maxi Fair | In the early 80s
Maxi Fair 83
Maxi Fair prospered as an avenue for Disguised Market Research
Games & Events were used as surrogates to actual research questions.
Projective research techniques elicited unbiased and accurateinformation about consumer perceptions and preferences
1980s
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Maxi Fair | The legacy of Success
Brooke BondHLL launched a tea pack using insights from MAXI Fair. This Brooke Bond tea pack has gone
on to become a Rs 100 crore brand.
NestleNestle changed its business strategy to launch Nestea based on MAXI Fair results
PepsiPepsi decided to implement packaging design changes based on our research
Erstwhile Richardson Hindustan (Now P&G)Richardson Hindustan test marketed their Herbal Vicks product at the fair before its launch
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Maxi Fair | Past Associations
An enviable client base: Aditya Birla Group |Arvind Mills | Cadbury | Citibank|
Coca Cola | Colgate Palmolive |Dabur| GSK | Hindustan Unilever | HSBC | ICI | ITC
| Marico | Nestle | O&M | P&G | Pepsi | Phillips | Reckitt Benckiser | SBI | Shaw
Wallace | Tata Motors| Tata Tea | Titan | UNICEF | Voltas | Bata | Berger Paints|
Nestle | Castrol | Rickett Benckiser
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Maxi Fair Event Glimpses
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Maxi Fair : Research Stalls
Best teams selected from the top b-schools of India will put up their disguised research
stalls
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Maxi Fair : Baby Show
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Maxi Fair : Nukkad Nataks
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Maxi Fair : Rock Show
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Maxi Fair : Tribal Dance Performances
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Maxi Fair : Tribal Handicrafts/Artifacts
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Maxi Fair : Free gifts for each visitor
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Maxi Fair 2013
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Maxi Fair 2013
Disguised market research in the form of a games
Promoted as a fair to attract target groups
A platform for new idea generation and concept
testing
Live Research Projects provided by corporate
houses
Over 7,000visitors
Includes Jamshedpur
populationEventDet
ails Target Audience
Target audience includes XLRI students, faculty, and Jamshedpur
consumers
Extensive National and Local Media Coverage
Sponsorship
Advantage
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Avishek Ray, Junior Executive Member
b12015@astra.xlri.ac.in
+91-9546187923
Rahul Bajaj, Junior Executive Member
b12103@astra.xlri.ac.in
+91-8084029696
Please feel free to contact us at:
Online Presence: https://www.facebook.com/maxi.at.xlri
http://maxionline.wordpress.com/ http://www.youtube.com/user/maxixlri
http://twitter.com/maxiAtXLRI
maxi@xlri.ac.in
the [ XLRIs behavioral] lab is aimed at providing
students and teachers with cutting edge research tools
designed to study behavioraltrends
And in its 32nd edition now, the event (MAXI Fair),
organized by [XLRIs] marketing association, has become
a respected brand in itself.
The Telegraph Jan 17, 2011 Education Times, The Times of India ,Sep 19, 2011
MAXI | Contact Us
mailto:b12015@astra.xlri.ac.inmailto:b12015@astra.xlri.ac.inhttps://www.facebook.com/maxi.at.xlrihttps://www.facebook.com/maxi.at.xlrihttp://maxionline.wordpress.com/http://maxionline.wordpress.com/http://www.youtube.com/user/maxixlrihttp://www.youtube.com/user/maxixlrihttp://www.youtube.com/user/maxixlrihttp://maxionline.wordpress.com/http://maxionline.wordpress.com/mailto:maxi@xlri.ac.inmailto:maxi@xlri.ac.inhttp://maxionline.wordpress.com/http://www.youtube.com/user/maxixlrihttp://maxionline.wordpress.com/https://www.facebook.com/maxi.at.xlrimailto:b12015@astra.xlri.ac.inmailto:b12015@astra.xlri.ac.in
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