maxi fair

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Introduction

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XLRI Jamshedpur

XLRI is the oldest business school in India

Premier B-School of the country

Proud home of Marketing Association at XLRI

(MAXI)

An integral part of the Jamshedpur

community

Amongst top 5B-schools in India

Established in 1949

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MAXI | About Us

Achievements

MAXI events and initiatives like the Maxi Fair have been personally commended byindustry stalwarts including:

Competing for Limca Book of Records for its Social Media outreach in 2011

Philip Kotler, Kellogg

School of Management

Theodore Levitt, Harvard

Business School

Dr. Philip Adler, Dupree

College of Management

Overview

MAXI, the oldest committee on campus, was established in 1971 under TheSocieties Act of India

42 years later, the committee:

Organizes over 8 national events and 1 International Event

Hosts over 70 teams from other premier B-schools during an year

Has an annual budget of over 20 lakhs

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Maxi Fair History

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Maxi Fair | A legacy of 33 years

A 2 Day Fair in the heart of Jamshedpur, also Known as Jamshedpur Mela

One of the oldest and most respected public events of Jamshedpur

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Maxi Fair | In the late 70s

Maxi Fair was pioneered by one of XLRIs most eminent professors

Dr Sharad SarinIn 1979

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Maxi Fair | In the early 80s

Maxi Fair 83

Maxi Fair prospered as an avenue for Disguised Market Research

Games & Events were used as surrogates to actual research questions.

Projective research techniques elicited unbiased and accurateinformation about consumer perceptions and preferences

1980s

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Maxi Fair | The legacy of Success

Brooke BondHLL launched a tea pack using insights from MAXI Fair. This Brooke Bond tea pack has gone

on to become a Rs 100 crore brand.

NestleNestle changed its business strategy to launch Nestea based on MAXI Fair results

PepsiPepsi decided to implement packaging design changes based on our research

Erstwhile Richardson Hindustan (Now P&G)Richardson Hindustan test marketed their Herbal Vicks product at the fair before its launch

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Maxi Fair Event Glimpses

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Maxi Fair : Research Stalls

Best teams selected from the top b-schools of India will put up their disguised research

stalls

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Maxi Fair : Baby Show

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Maxi Fair : Nukkad Nataks

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Maxi Fair : Rock Show

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Maxi Fair : Tribal Dance Performances

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Maxi Fair : Tribal Handicrafts/Artifacts

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Maxi Fair : Free gifts for each visitor

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Maxi Fair 2013

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Maxi Fair 2013

Disguised market research in the form of a games

Promoted as a fair to attract target groups

A platform for new idea generation and concept

testing

Live Research Projects provided by corporate

houses

Over 7,000visitors

Includes Jamshedpur

populationEventDet

ails Target Audience

Target audience includes XLRI students, faculty, and Jamshedpur

consumers

Extensive National and Local Media Coverage

Sponsorship

Advantage

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Avishek Ray, Junior Executive Member

[email protected]

+91-9546187923

Rahul Bajaj, Junior Executive Member

[email protected]

+91-8084029696

Please feel free to contact us at:

Online Presence: https://www.facebook.com/maxi.at.xlri

http://maxionline.wordpress.com/ http://www.youtube.com/user/maxixlri

http://twitter.com/maxiAtXLRI

[email protected]

the [ XLRIs behavioral] lab is aimed at providing

students and teachers with cutting edge research tools

designed to study behavioraltrends

And in its 32nd edition now, the event (MAXI Fair),

organized by [XLRIs] marketing association, has become

a respected brand in itself.

The Telegraph Jan 17, 2011 Education Times, The Times of India ,Sep 19, 2011

MAXI | Contact Us
mailto:[email protected]:[email protected]://www.facebook.com/maxi.at.xlrihttps://www.facebook.com/maxi.at.xlrihttp://maxionline.wordpress.com/http://maxionline.wordpress.com/http://www.youtube.com/user/maxixlrihttp://www.youtube.com/user/maxixlrihttp://www.youtube.com/user/maxixlrihttp://maxionline.wordpress.com/http://maxionline.wordpress.com/mailto:[email protected]:[email protected]://maxionline.wordpress.com/http://www.youtube.com/user/maxixlrihttp://maxionline.wordpress.com/https://www.facebook.com/maxi.at.xlrimailto:[email protected]:[email protected]

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