matrimonial sites analysis mridu+rhea

B h ara t m at r im ony.com Je evans at h i . com S h aad i . com MATRIMONIAL WEBSITES

Mridu Agarwal & Rhea Bhatia | UGCD | Semester four

BHARAT MATRIMONY

Tag l ine : Fo r happy mar r iage s C re a te d o n : 1 9 97 (17 years old) C re a te d by : Murugave l Janak i ram an

Tag l ine : We m at c h bet te r C re a te d o n : 10 t h marc h 2004 C re a te d by : I n fo e dg e co .

JEEVANSATHI

SHAADI Tag l ine : T h e Wor ld ' s La rg e s t Mat r imon ia l S e r v i ce C re a te d o n : 1 9 9 6 (18 years old) C re a te d by : Anupam Mi t ta l

BUSINESS GOALS

• Dominant brand for consumer services through Internet and mobile. • They want to combine the tradition and technology. • Take biggest market share • To give the best match for users

• Opportunity for every individual to realise their personal potential and achieve financial freedom in a challenging environment • Consumer satisfaction • Profit maximization

1.  Provide people with a superior matchmaking experience by expanding the opportunities available to meet potential life partners and build fulfilling relationships.

2.  Display more relevant matches than any other matrimonial service 3. consumer satisfaction

USER GOALS

1.  To meet compatible people •  Caste preferences •  Appearance based preferences •  Income/job preferences •  Habits/hobbies

2.  Have their information kept private 3.  To get reliable information 4. Time saving and efficient

BRAND NAME Bharat matrimony Jeevansathi Shaadi

TAGLINE For happy marriages We match better The World's Largest Matrimonial Service

AUDIENCE APPEAL Global Global Global

BIG IDEA/CONCEPT To tie tradition and technology together

Consumer satisfaction and privacy

Find the perfect match for the user

TARGET AUDIENCE Young audience and liberal families

Orthodox families Mix of Indian families.

TONE OF VOICE Friendly, Emotional Professional, Simple, Direct

Professional, Direct

TOP PRIORITY Preference customization PRIVACY, preference customization

protecting privacy and security of their customers

BRAND COMPARISON

BRAND NAME Bharat matrimony Jeevansathi Shaadi

OFFERS

intended to serve as a preliminary medium of contact and information for its users / members / visitors who have a bona fide intention to enter into

a matrimonial alliance.

intended to serve as a preliminary medium of contact and information for its users / members / visitors who have a bona fide intention to enter into

a matrimonial alliance.

intended to serve as a preliminary medium of

contact and information for its users / members /

visitors who have a bona fide intention to enter into a

matrimonial alliance.

MORE OFFERINGS

Mobile app for easy access, upgraded wap sites, free

doorstep payment collection, after becoming a member – you

can send personalised messages, chat online with

members, call/sms directly to the members, Tambulya (Return

gift website), Matrimony gifts (an exclusive wedding gift

portal), the matrimony blog (all about marriages and

relationship), bharat matrimony (first matrimony channel on the

internet), wedding directory (catering services), counselling help (pre-marital and marital

counselling).

Mobile app for easy access, after paying you can chat

online, Matri profile: experts write down your profile.

Mobile app, expert help for writing about me, daily 5

recommendations, shaadi blog which talks about love stories, relationship advices

etc.

BRAND NAME Bharat matrimony Jeevansathi Shaadi

CUSTOMER TOUCH POINTS

Live chat(online) , calls (toll-free) 24X7 call centre, Work place, mobile app,

facebook, twitter, pinterest, personal touch (comes and takes money

from doorstep).

Live chat(online) , calls (toll-free) 24X7 call centre, Work place, mobile app,

facebook, twitter.

Website, Live chat(online), mobile app, facebook,

twitter, Google+

KEY DIFFERENCIATOR

free doorstep payment collection, no

advertisements, Preference is the top

priority, earns through paid services, 12 different

matrimonial sites for different regions also has

elite matrimonial.

Very clean interface, no advertisements, Privacy is

the top priority, earns through paid services.

Very clean interface, no advertisements, Privacy is

the top priority, very effective search

WEBSITE ANALYSIS

Website analysis Bharat matrimony Jeevansathi Shaadi

INFORMATION AND NAVIGATION

Navigation is clear, links are repetitive,

information is planned well, there is

information overload, a lot to choose from

Navigation is clear, links are repetitive, information is

planned well.

Navigation is clear, information is planned,

information architecture is well organized.

INTERFACE Complicated structure, hierarchy is not very

clear. •  Font – Helvetica

•  Color scheme- yellow, green, red, cyan, blue,

pink. (Interesting to look at)

Structured, hierarchy is clear, there are no visuals very boring site to look at.

•  Font – Helvetica •  Color scheme- cyan,

green, red, orange (Basic colors used, not very

exciting)

Structured, relevant info, no ads

•  Font - Helvetica •  Color scheme- green,

red, orange, blue

USER EXPERIENCE friendly, satisfying Simple, responsible, reliable Simple, effective

HOMEPAGE HIGHLIGHTS

Homepage highlights Bharat matrimony Jeevansathi Shaadi

Keyword on the window tab

My home- bharatmatrimony

jeevansathi.com Shaadi.com- view, create, edit, contact profiles/

matches

Booking We help you find someone who cares for what you

love!

register free and find your jeevansathi today!

Since 1996, shaadi.com has touched 20 million lives .. Join us today to start your incredible

journey

Header Top left: Logo Top right : 10 daily recommendations,

download mobile app, account name and

account type, notifications, sign out.

Top left: settings, logout, logo

Top right : live help, home, success stories, contact us, advertisement which speaks about perks of being a paid member.

Top left: Home, search, matches, inbox, Daily 5

Top right : my profile, logout, settings, help

Horizontal navigation bar My home, search, matches, messages, my profile, services, mobile,

upggade, help.

me jeevansathi, my matches, my contacts, my

profile, my desired partner, membership,

quick search

Home, search, matches, daily 5, inbox, more

Homepage highlights

Bharat matrimony Jeevansathi Shaadi

Quick links on homepage

membership , complete profile, messages, recently joined, yet to be viewed, search box, recently updated, viewed and not contacted, math board, members viewed, partner search, mutual matches, members looking for me, shortlisted profiles, daily match watch, featured profile and success stories.

quick search, to become a member, saved searches, desired partner matches, members looking for me, search by profile id, advanced search.

quick search, upgrade, my matches, recently joined

MARKET SHARE

Bharat matr imony 40% Shaadi 35% Jeevansathi 20%

MARKET SHARE

20%

Bharat matrimony is leading because… 1.  It has 15 regional portals for members of different

religions.

2.  Connects with the youth.

3.  Very User-friendly and interesting interface.

4.  They offer a service of free doorstep payment collection. Which makes the customers think its more reliable and trust worthy.

5.  They offer free counseling sessions to their customers before marriage and also help them organize their wedding.