mastering facebook edgerank

Mastering Facebook Edgerank@ANNABELLEBLUE @INTRAPROMOTE

What is Edgerank?

Edgerank is the algorithm used by Facebook to determine which content shows up in a News Feed how often, where, and when.

In other words, it determines everything.

Building It Won’t Make Them Come

950 million people use Facebook.

40% of the time people spend on Facebook is

within their News Feed.

Source: comScore, June 2012

Where the Action Happens

Source: Facebook internal data, August, 2012

Your CompetitionIT’S NOT WHO YOU THINK IT IS

Edgerank

Organic Placement

Organic Placement

Organic Placement

Organic Placement

Seduce Your Audience a Bit

• Use a strong call-to-action

• ASK your fans to share, comment, or like a post

• Gently nudge participation

• Interact in the comments, and “like” comments when you can

STRATEGIC PLACEMENT OF “ENGAGING” CONTENT

Get Them to CommitBy placing the “Caption This” post a few days prior to a marketing message, we manipulate Edgerank and increase the number of fans and friends of fans who will see the marketing message.

July 18, 2012 July 19, 2012July 10, 2012

Prove You’re Worth It

Fan Exclusives are one of the most popular reasons people choose to “like” a brand on Facebook.

Not All Edges Are EqualPHOTO POSTS ARE 7X MORE ENGAGING THAN STATUS POSTS

Not All Responses Are EqualCOMMENTS HAVE 4X WEIGHT OF LIKES

Making the Most of Time

OUTSIDE HOURS

Posts made outside of business hours garner up to 20% higher response rates

WEEKEND WARRIORS

Posts made on the weekends generate up to 16% more responses from fans

CAPITALIZE ON EMOTION

On-brand posts relating to timely, current news or events creates a ripple effect.

Best Practices VALUE. VALUE. VALUE.

Fans will continue to engage with you when you provide them with consistently valuable content. 80% of your posts should NOT be marketing messages.

COMPETE AGAINST YOURSELF FIRST

Fan Count numbers mean nothing if fans never want to talk with you.

FEED EGOS

Make your Facebook property about your fans and the experience your brand or product provides for them.

Best Practices DATA. DATA. DATA.

Facebook Insights is a free, easily accessible tool that will tell you almost everything you need to know about your fan base and of what they are capable.

1% OF EVERYONE’S JOB

Marketing should not own your social media channels.

SHED THE FEAR

Test ideas by geo-targeting posts.

Don’t be afraid to try things that may not work.

If you’re transparent, your fans forgive.

Don’t Beat It. Impress It.

Contact Intrapromote

www.facebook.com/intrapromote

@annabelleblue | @intrapromote

http://www.intrapromote.com/contact/

866.570.1785