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The Facebook Era Mastering the Psychology of the Social Web Clara Shih May 7, 2010 @clarashih

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@clarashih ` HEARSAY LABS

The Facebook Era

Mastering the Psychology of the Social Web

Clara Shih

May 7, 2010

@clarashih

Page 2: The Facebook Era - O'Reilly Mediaassets.en.oreilly.com/1/event/37/The Facebook Era Presentation.pdf · The Facebook Era Mastering the Psychology of the Social Web ... Follow me online

@clarashih ` HEARSAY LABS

Follow along

@clarashih #w2e

h0p://facebook.com/thefacebookera

Page 3: The Facebook Era - O'Reilly Mediaassets.en.oreilly.com/1/event/37/The Facebook Era Presentation.pdf · The Facebook Era Mastering the Psychology of the Social Web ... Follow me online

@clarashih ` HEARSAY LABS

facebook 400M users 22B minutes a day

linkedin & twitter 70M each

Is email dead??

We live in the Facebook Era

Page 4: The Facebook Era - O'Reilly Mediaassets.en.oreilly.com/1/event/37/The Facebook Era Presentation.pdf · The Facebook Era Mastering the Psychology of the Social Web ... Follow me online

@clarashih ` HEARSAY LABS

Page 5: The Facebook Era - O'Reilly Mediaassets.en.oreilly.com/1/event/37/The Facebook Era Presentation.pdf · The Facebook Era Mastering the Psychology of the Social Web ... Follow me online

@clarashih ` HEARSAY LABS

Facebook is online identity

Page 6: The Facebook Era - O'Reilly Mediaassets.en.oreilly.com/1/event/37/The Facebook Era Presentation.pdf · The Facebook Era Mastering the Psychology of the Social Web ... Follow me online

@clarashih ` HEARSAY LABS

Facebook’s Graph extends across the Web

Page 7: The Facebook Era - O'Reilly Mediaassets.en.oreilly.com/1/event/37/The Facebook Era Presentation.pdf · The Facebook Era Mastering the Psychology of the Social Web ... Follow me online

@clarashih ` HEARSAY LABS

Casual communications change our social graphs

Page 8: The Facebook Era - O'Reilly Mediaassets.en.oreilly.com/1/event/37/The Facebook Era Presentation.pdf · The Facebook Era Mastering the Psychology of the Social Web ... Follow me online

@clarashih ` HEARSAY LABS

Personal, Social, Real-time

TThe Web will never be the same.

Page 9: The Facebook Era - O'Reilly Mediaassets.en.oreilly.com/1/event/37/The Facebook Era Presentation.pdf · The Facebook Era Mastering the Psychology of the Social Web ... Follow me online

@clarashih ` HEARSAY LABS

Thank you

Clara Shih

@clarashih [email protected]

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