master track a: "myth busting: 10 myths about the hispanic consumer”

Post on 16-Jul-2015

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How many states in the U.S. are already majority/minority?

A = 5 B = 7 C = 8 D = 10

A = 5 B = 7 C = 8 D = 10

How many states in the U.S. are already majority/minority?

17.7% Hispanics (56.3 MM)

13.2% African-Americans

(40.2 MM)

5.3% Asian-

Americans (15.1 MM)

2011 Canada Census 2010 U.S. Census

The median age of the US Hispanic population is higher than the median age of US Population.

46% of the total Hispanic population is

under 25.

28 Median age of Hispanic vs. 37 for

GM.

Their youth ensures that

their influence will last.

56.3MM Total Hispanics

in the U.S.

U.S. Census BureauNielsen, 2012

Pew Research Hispanic Center

SOURCE: SBM - Small Business Association 3.2MM a 50% increase in 5 years

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