busting a presentation myth
DESCRIPTION
Takes a popular presentation myth and shows that it doesn't apply to most presentations.TRANSCRIPT
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Busting
a presentation mythJeanne Trojan
@jmtcz
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The myth says that in a presentation…
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body language accounts for 55%
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voice accounts for 38%
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the words you use account for only 7%
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In other words…
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93% of the effectiveness of your presentation
depends on HOW you say it!
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REALLY?!
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The author of this study was talking about…
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…communication that is one-to-one and concerns
emotions*
‘This Communication Model was meant to apply only to face-to-face, one-to-one communications,
containing an emotional or attitudinal element’. Albert Mehrabian, author of study
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How many presentations do you give one-to-one?
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How many business presentations are about
emotions?
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You can give a presentation with beautiful body language
and a strong voice, but…
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… if WHAT you say isn’t important to your
audience…
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…they won’t listen to you!
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Forget this myth
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Content matters!
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Find out more:@jmtcz
www.jmtcz.cz