masspay int2d
Post on 16-Jul-2015
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mobile payments for everyfone
Henryk Kulakowski, Founder
MASSPAY is a pure software mobile payment system that works today on any
phone with unmodified headsets and none of the disadvantages of SMS or NFC
While recognized, validated needs for cash replacement exist, only
complex, limited, and niche solutions have been proposed
with no sustainable business models
MASSPAYWithout involving new parties, or infrastructure upgrades, MASSPAY turns ANY mobile phone into a universal and ready-to use transaction instrument, TODAY
opportunity
the problem: cash is (still) king
8 out of 10 payments are cash transactions
9 out of 10 people have mobile phone
and
How to use mobile to compete with cash payments:(1) with minimum new investment, while (2) avoiding undue complexity, and(3) avoiding niche mentality?
the solution
1. Scan the merchantsticker or dial the number
2. Confirm transaction details & authorize the payment
3. Receive confirmation
221003521
MASSPAYPayment $3,99to Coffee Heaven, Market Str. SF(221003521) from HSBC account($2294)Accept by PIN:0-options
3247
MASSPAYPayment $3,99to Coffee Heaven, Market Str. SF(221003521) isprocessing. Pleasewait for SMS confirmation
MASSPAY123456789012Payment $3,99to Coffee Heaven, Market Str. SF(221003521) accepted. Free cake at nextorder over $5!
from any phone; dedicated app optional
the vision
if you know how to dial
you know how to pay
transaction types
paymentcash
withdrawal
cash inmoney transfer
money remittance
E/M-commerceE-ticketE-parking
InApp paymentphonetopups
Smart/Hbb TV
E-commerce
Tablet
SmartphoneFeaturephone
POS
ECR
ATMM2M
BroadcastTV/Radio
Printed media
payee’s
access channels
Merchant (Payee)Acquirer
Issuer (Bank)
Clearing &settlements
% of fee
% of fee
MNO
business modelConsumer (Payer)
source of funds (payer)
Paymentcards
Bankaccounts
SVA Telcobill
Loyalty/giftcards
the team18 industry professionals, 6 widely recognized leaders
Previously with T-Mobile, Nokia, Microsoft, Huawei FirstData, mPay, GTECH, VISA
Team: Marketing (1), Sale (1), International development (1), Operations (4), Finance (1), System Architects (2), Software Developers (5), Project Manager (1), Board Assistant (1), CEO (1)
the market
6.8B mobile
subscriptions
30%
smartphones
with active
mobile Internet
NFC
iOS,
Android
875B cash transactions(2009, EU+USA)
18% payment
cards
masspay
¾ of the population doesn’t use smartphones
Source: Google 2014
Source: Comscore 2014
e-commerce
Retail payments
Lack of single scenarioUndue complexityLack of universality
Immature infrastructure
Competition is extremely fragmented, requiring new handsets or SIMs, software downloads; and limited to certain networks
P2P transfers
USERS MERCHANTS
o Simplicity, intuitiveness and convenience
o Single transaction scenario (e.g. online & offline use cases)
o Affordabilityo Bridging the digital divide
o Increased revenues – no lost sales, promotional & loyalty channel
o Reduced operational costs - in cash handling
o Low investment & operational cost, modest implementation effort
o Security and reliability -guaranteed payments
the benefits
IP protection
• Four original inventions
• Patents granted
– US, Algeria, Morocco, Ukraine, South Africa, New Zealand, Indonesia, Madagascar, Turkey, Mexico, Columbia, Sri Lanka, ARIPO (Africa)
• Patents pending
– over 60 countries
• Internet domains, trademarks
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