mass transmit broadcast blog case study

B2B BLOG CASE STUDY

About Mass Transmit

Mass Transmit provides professional marketers with

email tools, services and expertise. We create email

communications, manage data integration, deliver

email campaigns and measure campaign

performance.

We produce email marketing that generates

measurable results.

Mass Transmit

Mass Transmit Blog Goals

To exhibit thought leadership in email marketing

To position ourselves as email marketing experts

To increase branding and awareness of Mass Transmit

To generate inbound leads

To retain and educate existing clients

Mass Transmit

Write posts that include search engine friendly content

Write on topics that can be used to attract leads or inform/educate clients. Many posts are the direct result of client questions/issues.

���Make content sharable

Always include a way to generate leads

Blog Strategy

Mass Transmit

Search Engine Friendly Content

Mass Transmit

Search Engine Friendly Content

Mass Transmit

Use Blog Content To Educate

Make Content Sharable

Generate Leads

Generate Leads

Generate Leads

72% of site traffic is to the blog

Every blog post generates significant social sharing

Over 1,000 link backs to blog posts which help with exposure and search positioning

Over 1,000 subscribers to blog posts via email

Blog has generated 7 significant pieces of new business in past year

Results

Mass Transmit

Adam Q. Holden-Bache 704-706-2670 x200 adam@masstransmit.com @adamholdenbache

Mass Transmit

Thank You!