mass transmit broadcast blog case study
DESCRIPTION
Case study of the Mass Transmit Broadcast Blog presented at the BMA Carolinas "Best of B2B Marketing in the Carolinas" event. The event featured the Gold and "Best Of" winners from the 2012 BMA Carolinas ProAds Awards, where the Broadcast Blog won a Gold awardTRANSCRIPT
B2B BLOG CASE STUDY
About Mass Transmit
Mass Transmit provides professional marketers with
email tools, services and expertise. We create email
communications, manage data integration, deliver
email campaigns and measure campaign
performance.
We produce email marketing that generates
measurable results.
Mass Transmit
Mass Transmit Blog Goals
To exhibit thought leadership in email marketing
To position ourselves as email marketing experts
To increase branding and awareness of Mass Transmit
To generate inbound leads
To retain and educate existing clients
Mass Transmit
Write posts that include search engine friendly content
Write on topics that can be used to attract leads or inform/educate clients. Many posts are the direct result of client questions/issues.
���Make content sharable
Always include a way to generate leads
Blog Strategy
Mass Transmit
Search Engine Friendly Content
Mass Transmit
Search Engine Friendly Content
Mass Transmit
Use Blog Content To Educate
Make Content Sharable
Generate Leads
Generate Leads
Generate Leads
72% of site traffic is to the blog
Every blog post generates significant social sharing
Over 1,000 link backs to blog posts which help with exposure and search positioning
Over 1,000 subscribers to blog posts via email
Blog has generated 7 significant pieces of new business in past year
Results
Mass Transmit
