maruti

SUBMITTED BY:SECTION: B

PGDM- ITANESH KOTHARI 63

Maruti Suzuki India Limited

OBJECTIVE

To have knowledge about the company.

To know about its product and its competitors.

To know about their future Goals.

ROAD MAP

History Snap shot Current scenario Segments Competitors comparative SWOT Our strenghts Competitors comparative Achievments Upcoming cars Conclusion

HISTORY

Maruti Limited was established in February 1981

Suzuki Motor Corporation of Japan holds a majority stake in the company.

Current Managing director & CEO Shinzo Nakanishi

SNAP SHOT

CURRENT SCENARIO

Demand-side Pressures Lack of credit availability High rates of retail finance High inflation Financial markets underperforming

Cost-side Pressures Commodity Inflation Currency rates (Yen, Dollar)

SEGMENTS

SEGMENT-A1

MARUTI 800

MARUTI 800

Maruti 800, till 2004, was the India's largest selling compact car ever.

It is a leading four-wheeler automobile manufacturer in South Asia.

Expected to get a price tag of Rs 1.2 lakh to Rs 1.5 lakh.

Target audience-Middle class family

COMPETITORS

Future competitor TATA NANO

SEGMENT-A2 (54%)

Alto

Wagon-R

Zen

Swift

A-star

SWIFT

Dynamic european styling

Latest design diesel teachnology

Its a sporty car

stricking colours

Target Audience – Age between 20 to 30’s

COMPETITORS

HYUNDAI (26%) - GETZ , I10 , SANTRO

TATA (12%) - INDICA

GM (4%)

SEGMENT A1 & A2 COMPARISION

SEGMENT-A3

SX4

Dzire

Esteem

SX4

Replacement of Baleno Market Leader in small-size segment Booming A3 segment Loaded with Gizmos Sporty Performance Target Audience-Early 30s to Late 40s

COMPETITORS

Ford fiesta , Aveo Honda city : SX4 14.7% to

25.2% Honda city 22% to

14.2%

SEGMENT-UV’S

Omni Versa Grand Vitara Gypsy

OMNI

Cost effective Space less maintenance saves lots of fuel Can be used in Family use , cargo ,

ambulance etc

COMPETITORS

Ford Endeavour and the Honda CR-V

TATA ace

Innova

COMPETITORS COMPARATIVE

SWOT Strengths Established

distribution and after sales networks

Ability to design products with differentiating features

Brand image Experience and know

how in technology.

Weaknesses Lack of experience

with foreign market Heavy import tariffs

Opportunities Government

subsidies Foreign collaboration Increased purchasing

power of Indian middleclass category

Threats Threats from Chinese

manufacturers Indian as well as

foreign competitors.

COMPETITORS COMPARITIVE

ACHIEVMENTS

BUSINESS WORLD

Servicing customers 24X7 ..... 365 days.... 9th time in a row. Conducted by J.D.Power Asia Pacific.

FUEL EFFICIENCY INFO

Fuel economy figures obtained in tests by premier automobile research institutionsARAI (Automotive Research Association of India)VRDE (Vehicles Research and Development Establishment) and ICAT (International Centre of Automotive Technology)

UPCOMING CARS

CONCLUSION

THANK YOU

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