maruti
TRANSCRIPT
SUBMITTED BY:SECTION: B
PGDM- ITANESH KOTHARI 63
Maruti Suzuki India Limited
OBJECTIVE
To have knowledge about the company.
To know about its product and its competitors.
To know about their future Goals.
ROAD MAP
History Snap shot Current scenario Segments Competitors comparative SWOT Our strenghts Competitors comparative Achievments Upcoming cars Conclusion
HISTORY
Maruti Limited was established in February 1981
Suzuki Motor Corporation of Japan holds a majority stake in the company.
Current Managing director & CEO Shinzo Nakanishi
SNAP SHOT
CURRENT SCENARIO
Demand-side Pressures Lack of credit availability High rates of retail finance High inflation Financial markets underperforming
Cost-side Pressures Commodity Inflation Currency rates (Yen, Dollar)
SEGMENTS
SEGMENT-A1
MARUTI 800
MARUTI 800
Maruti 800, till 2004, was the India's largest selling compact car ever.
It is a leading four-wheeler automobile manufacturer in South Asia.
Expected to get a price tag of Rs 1.2 lakh to Rs 1.5 lakh.
Target audience-Middle class family
COMPETITORS
Future competitor TATA NANO
SEGMENT-A2 (54%)
Alto
Wagon-R
Zen
Swift
A-star
SWIFT
Dynamic european styling
Latest design diesel teachnology
Its a sporty car
stricking colours
Target Audience – Age between 20 to 30’s
COMPETITORS
HYUNDAI (26%) - GETZ , I10 , SANTRO
TATA (12%) - INDICA
GM (4%)
SEGMENT A1 & A2 COMPARISION
SEGMENT-A3
SX4
Dzire
Esteem
SX4
Replacement of Baleno Market Leader in small-size segment Booming A3 segment Loaded with Gizmos Sporty Performance Target Audience-Early 30s to Late 40s
COMPETITORS
Ford fiesta , Aveo Honda city : SX4 14.7% to
25.2% Honda city 22% to
14.2%
SEGMENT-UV’S
Omni Versa Grand Vitara Gypsy
OMNI
Cost effective Space less maintenance saves lots of fuel Can be used in Family use , cargo ,
ambulance etc
COMPETITORS
Ford Endeavour and the Honda CR-V
TATA ace
Innova
COMPETITORS COMPARATIVE
SWOT Strengths Established
distribution and after sales networks
Ability to design products with differentiating features
Brand image Experience and know
how in technology.
Weaknesses Lack of experience
with foreign market Heavy import tariffs
Opportunities Government
subsidies Foreign collaboration Increased purchasing
power of Indian middleclass category
Threats Threats from Chinese
manufacturers Indian as well as
foreign competitors.
COMPETITORS COMPARITIVE
ACHIEVMENTS
BUSINESS WORLD
Servicing customers 24X7 ..... 365 days.... 9th time in a row. Conducted by J.D.Power Asia Pacific.
FUEL EFFICIENCY INFO
Fuel economy figures obtained in tests by premier automobile research institutionsARAI (Automotive Research Association of India)VRDE (Vehicles Research and Development Establishment) and ICAT (International Centre of Automotive Technology)
UPCOMING CARS
CONCLUSION
THANK YOU
THANK YOU