martin de neuville presents differences between long-stay and hotels for in-room entertainment
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Philips Partner Seminar Amsterdam September 22
Page 1
PHILIPS PARTNER SEMINARAMSTERDAM
SEPTEMBER 22
Paris, le 27 mai 2010Page 2
• Presentation of Pierre & Vacances Center Parcs
• Tends and differences between hotels and long stay products
• Partnership between Philips and PVCP
Paris, le 27 mai 2010Page 3
51 000 apartements, 236 000 beds
In 6 countries : France, Holland, Germany, Belgium, Spain, Italy
7.4 millions customers of which 48 % french.
Turnover 2010 : € 1.4 milliard (20% real estate & 80% tourism)
9 400 FTE
Pierre & Vacances/Center Parcs is the european leader of nearby tourism
Paris, le 27 mai 2010Page 4
Pierre & Vacances/Center Parcs Group: Residences
• 3 brands :
Pierre & Vacances 100 sites
Maeva 177 sites
Adagio 85 sites
•55 % of the portfolio
Residences
Paris, le 27 mai 2010Page 5
Groupe Pierre & Vacances/Center Parcs Group: Resorts
Resorts
• 3 brands :
Pierre & Vacances 15 sites
Center Parcs 19 sites
Sunparks 3 sites
• 41% of the portfolio
Paris, le 27 mai 2010Page 6
• We build every year between 1000 and 3000 apartments / villas (3 to 5% of our capacities)
• We build the majority of our 350 sites
• We renovate every year between 3.000 and 4.000 apartements / villas
• We manage app. 2 000 000 sqm2.
Pierre & Vacances/Center Parcs Is also very active in the real estate market
Paris, le 27 mai 2010Page 7
Group development until 2015
Selective growth in our core marketsObjective 2015: 30% growth of out tourism portofolio
Nb apartments and cottages to date
Nb apartments and cottages in 2015
Spain
Paris, le 27 mai 2010Page 8
Our Ambition
Offer the full range of the unique family holiday experience
Paris, le 27 mai 2010Page 9
RESIDENCES VILLAGE CLUB
ALL WEATHER CONCEPT
Nature and fun
to get closer
Product experiences
Best holiday self-catering hospitality
In and out leisuresin the most beautiful
places
Paris, le 27 mai 2010Page 10
Résidences
Freedom without constraints : children care, last minute food..
Harmonious buildings, internet, pools or spa equipped
Services, safety, and quality driven through dedicated teams
Great locations for regional discoveries
Click here for movie
Spot PV 036
Paris, le 27 mai 2010Page 11
Paris, le 27 mai 2010Page 12
In and out leisures in the most beautiful places
Trampoline PV resorts 026
Paris, le 27 mai 2010Page 13
Click here for movie
Paris, le 27 mai 2010Page 14
Experience : Nature and fun to get closer
Service – Activities – Water Cottage – Market Dome
Nearby
Nature
Re-connect ‘we’
5 pillars
3 forets V courte 2:35
Paris, le 27 mai 2010Page 15
Click here for movie
Paris, le 27 mai 2010Page 16
• Presentation of Pierre & Vacances Center Parcs
• Tends and differences between hotels and long stay products
• Partnership between Philips and PVCP
Paris, le 27 mai 2010Page 17
Fundamentals are the same between hotels and PVCP products but the objectives towards the customers are somewhat different
Fundamentals
• New updated equipment in the rooms
• Connectivity between in room equipement and customerexperience devices
• Pleasant and complete in room experience
Additional objective of PVCP towards customers
• Experience the other leisure activitiesproposed on premises out side the room
Source: Groupe PVCP
Paris, le 27 mai 2010Page 18
Perception of PVCP customers of technology
• PVCP customers are sensitive to technology but it is not a primary reason to book
• Our guests are in the immense majority families and they do not look for VOD or PayTV
• Nevertheless it is necessary to offer more than the basics, because customersexpect to find in our apartments / villas more features than the one they have at home.
Source: Groupe PVCP
Paris, le 27 mai 2010Page 19
Guest preferences for in room entertainment are mainly linked to their experiences
Source: Groupe PVCP
TVs with basic national and international channels
Music
Capability to share photos and videos
Access to social networks
Capability to order ancillary products on line
+
3D
VOD
BASIC FEATURES
OPTIONNAL VIP FEATURES
Paris, le 27 mai 2010Page 20
• Presentation of Pierre & Vacances Center Parcs
• Tends and differences between hotels and long stay products
• Partnership between Philips and PVCP
Paris, le 27 mai 2010Page 21
The partnership between P&V and Philips lies on four main pillars
Competitivity
Paris, le 27 mai 2010Page 22
The partnership between P&V and Philips lies on four main pillars
Competitivity Innovation
Paris, le 27 mai 2010Page 23
The partnership between P&V and Philips lies on four main pillars
Competitivity Innovation
Business
Paris, le 27 mai 2010Page 24
The partnership between P&V and Philips lies on four main pillars
Competitivity Innovation
Business Brands
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