Philips Partner Seminar Amsterdam September 22

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PHILIPS PARTNER SEMINARAMSTERDAM

SEPTEMBER 22

Paris, le 27 mai 2010Page 2

• Presentation of Pierre & Vacances Center Parcs

• Tends and differences between hotels and long stay products

• Partnership between Philips and PVCP

Paris, le 27 mai 2010Page 3

51 000 apartements, 236 000 beds

In 6 countries : France, Holland, Germany, Belgium, Spain, Italy

7.4 millions customers of which 48 % french.

Turnover 2010 : € 1.4 milliard (20% real estate & 80% tourism)

9 400 FTE

Pierre & Vacances/Center Parcs is the european leader of nearby tourism

Paris, le 27 mai 2010Page 4

Pierre & Vacances/Center Parcs Group: Residences

• 3 brands :

Pierre & Vacances 100 sites

Maeva 177 sites

Adagio 85 sites

•55 % of the portfolio

Residences

Paris, le 27 mai 2010Page 5

Groupe Pierre & Vacances/Center Parcs Group: Resorts

Resorts

• 3 brands :

Pierre & Vacances 15 sites

Center Parcs 19 sites

Sunparks 3 sites

• 41% of the portfolio

Paris, le 27 mai 2010Page 6

• We build every year between 1000 and 3000 apartments / villas (3 to 5% of our capacities)

• We build the majority of our 350 sites

• We renovate every year between 3.000 and 4.000 apartements / villas

• We manage app. 2 000 000 sqm2.

Pierre & Vacances/Center Parcs Is also very active in the real estate market

Paris, le 27 mai 2010Page 7

Group development until 2015

Selective growth in our core marketsObjective 2015: 30% growth of out tourism portofolio

Nb apartments and cottages to date

Nb apartments and cottages in 2015

Spain

Paris, le 27 mai 2010Page 8

Our Ambition

Offer the full range of the unique family holiday experience

Paris, le 27 mai 2010Page 9

RESIDENCES VILLAGE CLUB

ALL WEATHER CONCEPT

Nature and fun

to get closer

Product experiences

Best holiday self-catering hospitality

In and out leisuresin the most beautiful

places

Paris, le 27 mai 2010Page 10

Résidences

Freedom without constraints : children care, last minute food..

Harmonious buildings, internet, pools or spa equipped

Services, safety, and quality driven through dedicated teams

Great locations for regional discoveries

Click here for movie

Spot PV 036

Paris, le 27 mai 2010Page 11

Paris, le 27 mai 2010Page 12

In and out leisures in the most beautiful places

Trampoline PV resorts 026

Paris, le 27 mai 2010Page 13

Click here for movie

Paris, le 27 mai 2010Page 14

Experience : Nature and fun to get closer

Service – Activities – Water Cottage – Market Dome

Nearby

Nature

Re-connect ‘we’

5 pillars

3 forets V courte 2:35

Paris, le 27 mai 2010Page 15

Click here for movie

Paris, le 27 mai 2010Page 16

• Presentation of Pierre & Vacances Center Parcs

• Tends and differences between hotels and long stay products

• Partnership between Philips and PVCP

Paris, le 27 mai 2010Page 17

Fundamentals are the same between hotels and PVCP products but the objectives towards the customers are somewhat different

Fundamentals

• New updated equipment in the rooms

• Connectivity between in room equipement and customerexperience devices

• Pleasant and complete in room experience

Additional objective of PVCP towards customers

• Experience the other leisure activitiesproposed on premises out side the room

Source: Groupe PVCP

Paris, le 27 mai 2010Page 18

Perception of PVCP customers of technology

• PVCP customers are sensitive to technology but it is not a primary reason to book

• Our guests are in the immense majority families and they do not look for VOD or PayTV

• Nevertheless it is necessary to offer more than the basics, because customersexpect to find in our apartments / villas more features than the one they have at home.

Source: Groupe PVCP

Paris, le 27 mai 2010Page 19

Guest preferences for in room entertainment are mainly linked to their experiences

Source: Groupe PVCP

TVs with basic national and international channels

Music

Capability to share photos and videos

Access to social networks

Capability to order ancillary products on line

+

3D

VOD

BASIC FEATURES

OPTIONNAL VIP FEATURES

Paris, le 27 mai 2010Page 20

• Presentation of Pierre & Vacances Center Parcs

• Tends and differences between hotels and long stay products

• Partnership between Philips and PVCP

Paris, le 27 mai 2010Page 21

The partnership between P&V and Philips lies on four main pillars

Competitivity

Paris, le 27 mai 2010Page 22

The partnership between P&V and Philips lies on four main pillars

Competitivity Innovation

Paris, le 27 mai 2010Page 23

The partnership between P&V and Philips lies on four main pillars

Competitivity Innovation

Business

Paris, le 27 mai 2010Page 24

The partnership between P&V and Philips lies on four main pillars

Competitivity Innovation

Business Brands