martin brixí - how content marketing influences sales – tchiboblog.cz
Post on 17-Jan-2017
700 Views
Preview:
TRANSCRIPT
HOW CONTENT MARKETINGINFLUENCES SALES
TCHIBOBLOG.CZ
5 YEARS AGO…
DECEMBER 2014
OUR MAIN KPISSESSIONS USERS
PAGE VIEWS PAGES PER SESSION
AVG. TIME ON PAGEAVG. SESSION DURATION
BOUNCE RATENEW SESSIONS (%)
ENGAGEMENT – BOTH ON SITE AND IN SOCIAL
> 1,7 mil > 1,1 mil
> 2 mins
2016 YTD
BLOG COSTS
50%50%Creation
Activation
10%
10%
40%
40%FB posts
YouTube
GDN/Sklik
Bloggers
POST-‐CLICK VS. POST-‐VIEWCONVERSIONS
TchiboBlog.cz Tchibo.cz
BLOG COSTS VALUE OF PV ORDERS
2016 YTD
TCHIBO.CZ 20 % DISCOUNTCODE: MKTFEST
Just today!
top related