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HOW CONTENT MARKETING INFLUENCES SALES T CHIBO B LOG . CZ

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HOW CONTENT MARKETINGINFLUENCES SALES

TCHIBOBLOG.CZ

5 YEARS AGO…

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DECEMBER 2014

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OUR MAIN KPISSESSIONS USERS

PAGE VIEWS PAGES PER SESSION

AVG. TIME ON PAGEAVG. SESSION DURATION

BOUNCE RATENEW SESSIONS (%)

ENGAGEMENT – BOTH ON SITE AND IN SOCIAL

> 1,7 mil > 1,1 mil

> 2 mins

2016 YTD

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BLOG COSTS

50%50%Creation

Activation

10%

40%

40%FB posts

YouTube

GDN/Sklik

Bloggers

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POST-‐CLICK VS. POST-‐VIEWCONVERSIONS

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TchiboBlog.cz Tchibo.cz

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BLOG COSTS VALUE OF PV ORDERS

2016 YTD

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TCHIBO.CZ 20 % DISCOUNTCODE: MKTFEST

Just today!

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