marriott reward travel style game promo
Post on 02-Dec-2014
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DESCRIPTION
Mini-case stud
TRANSCRIPT
Badges – permitYou to show off your
Travel style
New Segmentation = self segmentation?
Like to access contest
Like takes you to appPermission – Marriott
Gathers your data
OK, we’re finally in – theLayout + incentives are
enticing
To play, click on images To make a series
of choices
To play, click on images To make a series
of choices
Choices = yourTravel DNA – visualised
Via badge
One more step
An entry form to fill outPLUS a confirmation of
‘Like’
Facebook sharing facilitated
Winner to be announced Sept 5 2012
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