marketpower launch

+Collective Impact with Do&Go

Annual Members Meeting 2013

+Using our past to define our future

What Do&Go

has been

FY13Success

es

Where Do&Go is going

Your feedbac

k

+Do&Go has always been more than a calendar

Partner Calendar

s

Fun Finder

Cooperative ads

Television ads

+We hit 66,000 monthly impressions!

66,000

15,000- CVB

3,500 – Bethesda Magazine

1,500 – Do&Go

46,000 – A Parent In Silver Spring

+FY13 was our best year for cooperative advertising yet

50 B.Mag ads

27 Wash Post ads

$35,000 in

savings for

Do&Go Members

+Cooperative ads are discounted over 50%

BethesdaMagazineIndustry Rate

BethesdaMagazineDo&GoRate

Washington PostIndustryRate

Washington PostDo&GoRate

1/8 Page n/a $250 $810 $350

1/4 Page $1,900 $500 $1,620 n/a

1/2 Page $2,750 $1000 $3,240 1,400

Full Page $3,924 $2000 $6,480 2,800

Distribution

Bethesda Magazine

69,000 Wash Post

Local Living

106,211

+Fun finder - now reaching 1,000 subscribers!

1,000 opt-in subscribers

25-35% open rate

6% click rate

.003% unsubscribe rate.

Television ad with MCM

+FY13 – a great year for Do&Go

Cale

nd

ar • 66,000

total monthly impressions

• 20,000 for all events

• 46,000 for kids and family

Coop

era

tive A

ds • 77

cooperative ads at more than a 50% discount

• Ad partners Bethesda Magazine & Washington Post

Fun

Fin

der • Added 400

new subscribers

• Less than .003% abandon rate

• 6% click rate, 3X industry

+It’s time to go one step further

+MarketPower, taking us to the next level

MarketPower

Expanded Do&Go

Calendar

New Cooperativ

e Advertising

Increased Profession

al Developme

nt

+Do&Go doubles from 4 calendars to 8!

Bethesda Magazine

A Parent in Silver Spring

CVB/Visit Montgome

ry

Washington

Examiner Online

Washington

City PaperGazette

Montgomery

Community Media

Do&Go

+Examiner, City Paper and Gazette are taking all free and ticketed events

+Cooperative advertising expands to Express!!

50% off of the double truck rate

Offered anytime

Scheduled by

marketing committee

Distribution

181,286

+MarketPower takes Do&Go Mobile

+MarketPower helps you grow

4 Marketing

forums

3 Marketing workshop

s

1 Marketing seminar

+Even more possibilities in 2014

Do&Go

• Culture Capital

• Washington Post

• Total 10 in 1 !

Cooperative Ads

• Gazette

• City Paper

Public Relations

• Scene Squid• Pitch

postings and feature stories to local news papers, media outlets, and blogs

+MarketPower expands Do&Go

Post event on Do&Go

Event is now featured on 8 partner calendars

Advertising for event now available

in Express, Local Living, and Beth. Mag

Expanded Professional Development to increase knowledge as well as sales

+MarketPower is still affordable

Tier 1$65

Tier 2 $180

Tier 3 $300

+Tier 1

5 Fun Finders

Unlimited posted to Do&Go

Invitation to all professional development opportunities

Ability to be on the Marketing Committee

+Tier 2

7 Fun Finders

1 Free ticket to all Marketing Workshops

Unlimited posting to Do&Go

2 small ads on the Do&Go website

Invitation to the Marketing Committee

+Tier 3

12 Fun Finders

2 Free tickets to each marketing workshop

1 Free ticket to the marketing seminar

4 large ads on the Do&Go website

Unlimited posting to Do&Go

Invitation to the marketing committee

+Who has Questions?

+We have a few questions for you

What professional development topics interest

you?

How are you feeling about

Bethesda Magazine?

How do you prioritize

publications when you advertise?

Who is interested in cooperative

advertising in the Gazette?

Who is interested in cooperative advertising

online with the Gazette?

+Contact us at anytime

Phone:

• (301) 565-3805

E-mail:

• Joe.Frandoni@creativemoco.com

• Shellie.Williams@creativemoco.com