marketpower launch
TRANSCRIPT
+Collective Impact with Do&Go
Annual Members Meeting 2013
+Using our past to define our future
What Do&Go
has been
FY13Success
es
Where Do&Go is going
Your feedbac
k
+Do&Go has always been more than a calendar
Partner Calendar
s
Fun Finder
Cooperative ads
Television ads
+We hit 66,000 monthly impressions!
66,000
15,000- CVB
3,500 – Bethesda Magazine
1,500 – Do&Go
46,000 – A Parent In Silver Spring
+FY13 was our best year for cooperative advertising yet
50 B.Mag ads
27 Wash Post ads
$35,000 in
savings for
Do&Go Members
+Cooperative ads are discounted over 50%
BethesdaMagazineIndustry Rate
BethesdaMagazineDo&GoRate
Washington PostIndustryRate
Washington PostDo&GoRate
1/8 Page n/a $250 $810 $350
1/4 Page $1,900 $500 $1,620 n/a
1/2 Page $2,750 $1000 $3,240 1,400
Full Page $3,924 $2000 $6,480 2,800
Distribution
Bethesda Magazine
69,000 Wash Post
Local Living
106,211
+Fun finder - now reaching 1,000 subscribers!
1,000 opt-in subscribers
25-35% open rate
6% click rate
.003% unsubscribe rate.
Television ad with MCM
+FY13 – a great year for Do&Go
Cale
nd
ar • 66,000
total monthly impressions
• 20,000 for all events
• 46,000 for kids and family
Coop
era
tive A
ds • 77
cooperative ads at more than a 50% discount
• Ad partners Bethesda Magazine & Washington Post
Fun
Fin
der • Added 400
new subscribers
• Less than .003% abandon rate
• 6% click rate, 3X industry
+It’s time to go one step further
+MarketPower, taking us to the next level
MarketPower
Expanded Do&Go
Calendar
New Cooperativ
e Advertising
Increased Profession
al Developme
nt
+Do&Go doubles from 4 calendars to 8!
Bethesda Magazine
A Parent in Silver Spring
CVB/Visit Montgome
ry
Washington
Examiner Online
Washington
City PaperGazette
Montgomery
Community Media
Do&Go
+Examiner, City Paper and Gazette are taking all free and ticketed events
+Cooperative advertising expands to Express!!
50% off of the double truck rate
Offered anytime
Scheduled by
marketing committee
Distribution
181,286
+MarketPower takes Do&Go Mobile
+MarketPower helps you grow
4 Marketing
forums
3 Marketing workshop
s
1 Marketing seminar
+Even more possibilities in 2014
Do&Go
• Culture Capital
• Washington Post
• Total 10 in 1 !
Cooperative Ads
• Gazette
• City Paper
Public Relations
• Scene Squid• Pitch
postings and feature stories to local news papers, media outlets, and blogs
+MarketPower expands Do&Go
Post event on Do&Go
Event is now featured on 8 partner calendars
Advertising for event now available
in Express, Local Living, and Beth. Mag
Expanded Professional Development to increase knowledge as well as sales
+MarketPower is still affordable
Tier 1$65
Tier 2 $180
Tier 3 $300
+Tier 1
5 Fun Finders
Unlimited posted to Do&Go
Invitation to all professional development opportunities
Ability to be on the Marketing Committee
+Tier 2
7 Fun Finders
1 Free ticket to all Marketing Workshops
Unlimited posting to Do&Go
2 small ads on the Do&Go website
Invitation to the Marketing Committee
+Tier 3
12 Fun Finders
2 Free tickets to each marketing workshop
1 Free ticket to the marketing seminar
4 large ads on the Do&Go website
Unlimited posting to Do&Go
Invitation to the marketing committee
+Who has Questions?
+We have a few questions for you
What professional development topics interest
you?
How are you feeling about
Bethesda Magazine?
How do you prioritize
publications when you advertise?
Who is interested in cooperative
advertising in the Gazette?
Who is interested in cooperative advertising
online with the Gazette?
