marketing yourself via social media

Marketing yourself via social mediaKDChi National Leadership Conference 2012

Estee Hernández@esteehernandez#KDChiSoMe

#KDChiSoMe

Learning Objectives

Mastering the do’s and don’t’s of social media

Understanding why and how social media can be valuable

Motivation to contemplate and develop one’s social media brand

Why social media?

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Your turn to play the employer!Pair and share activity

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Discussion questions

Did you and your partner agree on an evaluation of the individual?

What were some of the positives and negatives of the individuals you evaluated?

What issues arise when you evaluate someone based off their social media personality?

Do you think companies should utilize social media when looking at prospective employees?

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Do’s

Google yourself.

Check your Facebook privacy settings. What information from your profile is public? Who can see what your friends tag you in?

Create a blog. Make it unique, and showcase your talents!

Create a LinkedIn profile. Ask for recommendations.

Connect with businesses and recruiters. And be nice to everyone. You never know who your future

supervisor will be.

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Don’t’s

Use profanity, inappropriate images/content, etc.

Overdramatize situations. Stay positive.

Overpost everyday activities. e.g. Facebook games, check-ins at every place you visit,

retweet celebrity tweets

Use bad grammar or overlook typos. If your a grammar expert please show off you’re skill’s by

highlighting the ampel amount of errors in this sentence.

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You have the power to choose who you want to be.

Eric Stoller Full-time consultant in

higher education and student affairs.

Pete Pereira Student affairs professional

at Texas State who was invited to speak at a regional conference in the Midwest.

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Final thoughts:Assess yourself.

Clean it up.

Create a brand.

Go rock social media!

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Resources

10 ways to be "socially excellent" online

50 social networking rules for college students

How to build a professional student LinkedIn profile

Lessons in Facebook stalking

What employers are thinking when they look at your Facebook page

25 Twitter hashtags that will help you get a job

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Contact information

Estee HernándezVice President of Alumnae Affairs@esteehernandezalumnaeaffairs@kappadeltachi.org

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