marketing your business in the 21st century
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Marketing Your Business in the
21st Century
Governor’s Small Business Forum March 25, 2014La Vernia, Texas
Get these slides here::http://sarahtpage.com/SmallBiz-LaVernia/
Source: All Twitter
71% of social media users are more likely to purchase from a brand they follow online
Remember: Social media
is not an island.
Photo: lisbokt
Integrate Social with Web
From this …
Integrate Social with Web
… to this.
Facebook Stats
• Over 1.2 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook an
average of 13.8 times a day• 751 million users access Facebook from a
mobile device
Source: IDC; expandedramblings.com
• Average number of connections between local business pages and users is 2 billion
• Average number of weekly local business page views is 645 million
• Average number of weekly comments on local business pages is 13 million
Facebook Stats
Source: IDC; expandedramblings.com
Understanding Insights
Understanding Insights
Understanding Insights
Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
Source: Doe’s Eat Place
Facebook Offers
Source: Doe’s Eat Place
Facebook Boosted Posts
Source: Visit Bloomington
Facebook Advertising Opportunities
FacebookCover Photo as Advertising
Source: Bass Performance Hall
Text can be no more than 20%
FacebookCover Photo as Advertising
FacebookCover Photo as Advertising
Source: Mari Smith
• Why advertise on Facebook?Huge audienceHighly targetedSocial
recommendationsCost effectiveEASY!
Facebook Advertising
Pro Tip: BE SPECIFIC
Facebook Advertising Best Practices
Include a call to action.
Combat ad fatigue.
Source: facebook.com
Facebook Advertising Best Practices
Put important content first.
Identify your target audience.
Source: facebook.com
Facebook Advertising Best Practices
Boost important posts.
Use Facebook Offers.
Source: facebook.com
Facebook Advertising Best Practices
Give people something to say.
Use high quality photos.
Source: facebook.com
Twitter Stats
• 241 million active monthly users• 60% of active users use their mobile phone to
tweet• Average number of followers per Twitter user is
208• Twitter engagement rates for brands are 17%
higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com
Find Local Customershttp://twitter.com/search-advanced
La Vernia,Tx
http://business.twitter.com
http://ads.twitter.com
Twitter Targeting
Promotion Budget
Promoted Tweets
Promoted Accounts
Yelp!
Respond To ReviewsShow Customers You Care
Facebook & Instagram
“Look at Me!”
Photo: omgits_dhilzy on Instagram
=
#selfie
Pinterest =“Look at This!”
Photo: Transguyjay on Flickr
• 80% of Pinterest users are women• Users spend an average of 1 hour & 17 minutes on the site• Pinterest referrals spend 70% more $$ than referrals from
non-social channels• 43% of Pinterest users prefer to associate with a brand vs
only 24% on Facebook Source: http://socialfresh.com
Photo: vbecker on Flickr
Pinterest Board
Drive sales to your website!
Pinterest for Businesshttp://business.pinterest.com
See what’s been pinned from your website or blog!
http://pinterest.com/source/AddYourURL.Here
is no dummy.
• More than 55 million photos are uploaded every day
• 150 million monthly active users
• 1.2 billion likes daily• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Instagram for Business:Best Practices
Take Us Behind the Scenes
Use Hashtags and Calls To Action
Feature Brand Advocates
Feature Brand Advocates
Host a Contest
Reward Customers
Can I Help?
Call Me!
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://sarahtpage.comsarah@sarahtpage.com
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage
Thank You!Questions?
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