marketing your business in the 21st century
DESCRIPTION
Presentation given during the Governor's Small Business Forum held in La Vernia, TX on March 25, 2014.TRANSCRIPT
Marketing Your Business in the
21st Century
Governor’s Small Business Forum March 25, 2014La Vernia, Texas
Get these slides here::http://sarahtpage.com/SmallBiz-LaVernia/
Source: All Twitter
71% of social media users are more likely to purchase from a brand they follow online
Remember: Social media
is not an island.
Photo: lisbokt
Integrate Social with Web
From this …
Integrate Social with Web
… to this.
Facebook Stats
• Over 1.2 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook an
average of 13.8 times a day• 751 million users access Facebook from a
mobile device
Source: IDC; expandedramblings.com
• Average number of connections between local business pages and users is 2 billion
• Average number of weekly local business page views is 645 million
• Average number of weekly comments on local business pages is 13 million
Facebook Stats
Source: IDC; expandedramblings.com
Understanding Insights
Understanding Insights
Understanding Insights
Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
Source: Doe’s Eat Place
Facebook Offers
Source: Doe’s Eat Place
Facebook Boosted Posts
Source: Visit Bloomington
Facebook Advertising Opportunities
FacebookCover Photo as Advertising
Source: Bass Performance Hall
Text can be no more than 20%
FacebookCover Photo as Advertising
FacebookCover Photo as Advertising
Source: Mari Smith
• Why advertise on Facebook?Huge audienceHighly targetedSocial
recommendationsCost effectiveEASY!
Facebook Advertising
Pro Tip: BE SPECIFIC
Facebook Advertising Best Practices
Include a call to action.
Combat ad fatigue.
Source: facebook.com
Facebook Advertising Best Practices
Put important content first.
Identify your target audience.
Source: facebook.com
Facebook Advertising Best Practices
Boost important posts.
Use Facebook Offers.
Source: facebook.com
Facebook Advertising Best Practices
Give people something to say.
Use high quality photos.
Source: facebook.com
Twitter Stats
• 241 million active monthly users• 60% of active users use their mobile phone to
tweet• Average number of followers per Twitter user is
208• Twitter engagement rates for brands are 17%
higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com
Find Local Customershttp://twitter.com/search-advanced
La Vernia,Tx
http://business.twitter.com
http://ads.twitter.com
Twitter Targeting
Promotion Budget
Promoted Tweets
Promoted Accounts
Yelp!
Respond To ReviewsShow Customers You Care
Facebook & Instagram
“Look at Me!”
Photo: omgits_dhilzy on Instagram
=
#selfie
Pinterest =“Look at This!”
Photo: Transguyjay on Flickr
• 80% of Pinterest users are women• Users spend an average of 1 hour & 17 minutes on the site• Pinterest referrals spend 70% more $$ than referrals from
non-social channels• 43% of Pinterest users prefer to associate with a brand vs
only 24% on Facebook Source: http://socialfresh.com
Photo: vbecker on Flickr
Pinterest Board
Drive sales to your website!
Pinterest for Businesshttp://business.pinterest.com
See what’s been pinned from your website or blog!
http://pinterest.com/source/AddYourURL.Here
is no dummy.
• More than 55 million photos are uploaded every day
• 150 million monthly active users
• 1.2 billion likes daily• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Instagram for Business:Best Practices
Take Us Behind the Scenes
Use Hashtags and Calls To Action
Feature Brand Advocates
Feature Brand Advocates
Host a Contest
Reward Customers
Can I Help?
Call Me!
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage
Thank You!Questions?