marketing workshop: may 2011: part 2 of 4 (mobile)

by John Foley, Jr.May 5th, 2011

John Foley, Jr.I love

Mar(H)keting!

Grow Socially, Inc – Support Services Online Marketing/Social

Media Plan, Manage, Execute and

Measure

interlinkONE – Software (SaaS) Enterprise Marketing

Management Software Plan, build, manage,

execute and measure all marketing activities

Before I Begin …

3

@johnfoleyjr

THE GROWING WORLD OF MOBILE MARKETING AND SMART PHONES

First… Why Mobile?

The Mobile Movement

http://www.youtube.com/watch?v=CjUcq_E4I-s

MEET THE QR CODE – AND OTHER 2D BARCODES

The QR Code

QR Code ResourcesQRConnect.comQReateandTrack.comiFlyMobi.com

QR = “Quick Response”

What the QR Code Contains

What You Need to Scan

Applications to Scan

Digital Watermarks

Augmented Reality

Image Source: http://www.jeffreydonenfeld.com

QR: DESIGN AND CREATION OPTIONS

Simple vs. Complex

Not Every Pixel is Needed

Insert A Logo!

Color Choice OptionsContrast is key!Test, test, test!

Use of Color, Logo, & Pattern

Building-Size!

Business Card Size

Soften Hard Edges w/ Round Corners

Use Colors to Match Your Theme

BEST PRACTICES FOR USING QR CODES TO MAKE PRINT INTERACTIVE

Shorten the URL!

Mobilize Your Content!

Don’t Forget FundamentalsProvide a clear call-to-actionGive a compelling reason to scanOffer alternative response mechanismsKnow your audience!Set Realistic Expectations

THE POWER OF THE TEXT MESSAGE – USING SMS

SMS/Text Outbound6.1 trillion messages sent in 2010!

News AlertsProduct InfoContestsDealsMore

SMS/Text - Inbound

WHAT CAN BE MEASURED

MeasureHow many scans?Scan activity by hour/day/weekWhich devices are scanning?Effectiveness in the whole campaign?Who scanned? (from personalized URLs)Which print advertisements are working?Did they respond to your call to action?

Measuring QR Codes

Measuring QR Codes (cont.)

SMS/TextingHow many reachedHow many clickedHow many replied (with a Shortcode)How many bounced

CASE STUDIES AND INSPIRATION

QR Codes on Signs

QR Codes on Posters

QR Codes on Mailers

Signs and Riders

Print Advertisements

Outdoor Signs

Wall Paneling

In Video Games

Homefront:30,000 scans in two days!

TakeawaysMobile Marketing is in play!QR Codes help you reach the mobile

audienceSMS/Text Can Help you spread your messageIntegrateTestMeasure

THANK YOU!Q & A / Contact Me! http://ilink.me/JRslideshare.net – search growsocially