marketing workshop: may 2011: part 2 of 4 (mobile)
DESCRIPTION
On May 5th, 2011, interlinkONE's CEO John Foley, Jr. conducted a marketing workshop in Chicago, Illinois. He covered a number of topics -- including multi-channel campaigns, mobile, QR Codes, social media, and more.In this section of the workshop, John Foley focused on mobile marketing --- including QR Codes, SMS/Text-Messaging, NFC, and more.TRANSCRIPT
by John Foley, Jr.May 5th, 2011
John Foley, Jr.I love
Mar(H)keting!
Grow Socially, Inc – Support Services Online Marketing/Social
Media Plan, Manage, Execute and
Measure
interlinkONE – Software (SaaS) Enterprise Marketing
Management Software Plan, build, manage,
execute and measure all marketing activities
Before I Begin …
3
@johnfoleyjr
THE GROWING WORLD OF MOBILE MARKETING AND SMART PHONES
First… Why Mobile?
The Mobile Movement
http://www.youtube.com/watch?v=CjUcq_E4I-s
MEET THE QR CODE – AND OTHER 2D BARCODES
The QR Code
QR Code ResourcesQRConnect.comQReateandTrack.comiFlyMobi.com
QR = “Quick Response”
What the QR Code Contains
What You Need to Scan
Applications to Scan
Digital Watermarks
Augmented Reality
Image Source: http://www.jeffreydonenfeld.com
QR: DESIGN AND CREATION OPTIONS
Simple vs. Complex
Not Every Pixel is Needed
Insert A Logo!
Color Choice OptionsContrast is key!Test, test, test!
Use of Color, Logo, & Pattern
Building-Size!
Business Card Size
Soften Hard Edges w/ Round Corners
Use Colors to Match Your Theme
BEST PRACTICES FOR USING QR CODES TO MAKE PRINT INTERACTIVE
Shorten the URL!
Mobilize Your Content!
Don’t Forget FundamentalsProvide a clear call-to-actionGive a compelling reason to scanOffer alternative response mechanismsKnow your audience!Set Realistic Expectations
THE POWER OF THE TEXT MESSAGE – USING SMS
SMS/Text Outbound6.1 trillion messages sent in 2010!
News AlertsProduct InfoContestsDealsMore
SMS/Text - Inbound
WHAT CAN BE MEASURED
MeasureHow many scans?Scan activity by hour/day/weekWhich devices are scanning?Effectiveness in the whole campaign?Who scanned? (from personalized URLs)Which print advertisements are working?Did they respond to your call to action?
Measuring QR Codes
Measuring QR Codes (cont.)
SMS/TextingHow many reachedHow many clickedHow many replied (with a Shortcode)How many bounced
CASE STUDIES AND INSPIRATION
QR Codes on Signs
QR Codes on Posters
QR Codes on Mailers
Signs and Riders
Print Advertisements
Outdoor Signs
Wall Paneling
In Video Games
Homefront:30,000 scans in two days!
TakeawaysMobile Marketing is in play!QR Codes help you reach the mobile
audienceSMS/Text Can Help you spread your messageIntegrateTestMeasure
THANK YOU!Q & A / Contact Me! http://ilink.me/JRslideshare.net – search growsocially