marketing with qr codes; jolt & bolt 01_12_2012

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QR CodesBringing Offline Prospects Online

Kathy HokunsonJanuary 12, 2012

Broadcasting LIVE from . . .

Site-Seeker, Inc. 2011

What is a QR Code?

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QR Code Readers

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But do people know?

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79%of peoplehave not heard of a QR code.

but 81%of people have seen a QR code.

50%of smartphone owners

have scanned a QR code.

18%have made a quick purchase.

Curiosity& information gathering

are the top reasons to scan codes!

According ChadwickMartinBailey.com

Safety & Viruses

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• The simple act of scanning a QR cannot infect your smartphone device.

• The worst it can do is lead you to a landing page that asks you to download an App that could be malware.

• Non-existent issue for iPhone users. All apps in AppStore are security tested by Apple.

• Bigger issue for Android devices. Google does NOT screen apps that are in marketplace.

• Viruses will always be relevant to specific platforms where security holes maybe found.

Generating Codes

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Today’s BOLT BUZZ WORD

INTERSECTS

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Effective Landing Pages

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Effective Landing Page

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• According to IonInteractive.com– You have to set expectations that there is something

more beyond the ad. Continue the experience.

• Top Tips for Landing Pages– Mobile optimized.– “WOW” experience.– Be specific.– Message matches ad or

info on printed piece.– Make & keep promises.– Conversion focused.

Picture from 2d-code.co.uk/ketchup-qr-code/

When to use a QR code?

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• Send an event invitation with ics event file• Contact information• Use mailto: tags to send an email• Allow to call a number• Instant in store coupons• Drive to a mobile url• GET CREATIVE!!

So what???

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Resources

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Articles that we referenced for today’s Jolt & Bolt came from:• ION• Flyte• 2d code• 1to1 Media• Chadwick Martin Bailey• Google• Blueliner

You can access all of them at the link bundle:

http://bitly.com/AkF3Yy

Questions?

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Reserve your weekly spot today!

Register at site-seeker.com

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Download the Slide Deck @

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Thank you for joining us!

Don’t forget to enter today’s BOLT BUZZ WORDat joltandboltwebinar.com

You could win a $50 Amazon.com Gift Card!

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