marketing trends in 2012

Marketing Trends 2012

Presented by Erik Vermeulen.

Oracle SA, February 2012

What is the PURPOSE of your business?

FIND

KEEP

GROW

The RIGHT Customers

Global Economic Change

Attention Economy Attraction Economy

Interruption Engagement

Reactive Interactive

Big Promises Intimate Gestures

What you need What I want

•Opened accounts with USD 4000•PO Box•Regular wire transfers from abroad•Large deposits, with small withdrawals•No regular living expenses•No monthly patterns of deposits•No savings accounts or deposit boxes•High ratio of cash withdrawals to cheques issued

•Men•26 - 35•Own a mobile phone•Student•Rent and not own a home•Muslim name•NOT HAVE LIFE INSURANCE

Big Data

Demographics

Women

Urban

Silver

Demographics

Women

Women now control USD 12 trillionThat’s 70% of household spending

Women will increase income by USD 1 trillion per year.

Demographics

UrbanWeekly,

1,2million people move to cities

2010-2050: Urban pop will grow by

3 billion.

By 2030,

>60% will live in cities.

OpportunityOr

Threat?

Demographics

Silver

In the US alone, there will be

2,2million more people >55 every year until 2020.

China: 18% - 38% of pop.

More discretionary spending than any other generation.

Advocacy

Video

Mobile

7/10 SME’s say Social Media tools have helped them build closer relationships with customers and partners.Loudhouse Research, 2011

Years to reach 50 million users....

Radio 38 years

Years to reach 50 million users....

TV 15 years

Years to reach 50 million users....

Internet 4 years

BlackBerry App World...

1 Billion apps downloaded

Over 3 million DAILY downloads

In South Africa in 2009 76% of people >16 years of age logged onto Social Networking sites.

Added 100 million users in 9 months

”

Facebook for BlackBerry smart-phones has doubled the user base in the last 12 months with 37 million monthly active users.

Apple Apps has 200 million

users, who downloaded 15 BILLION apps.

PROFIT: $ 292 million

80% of

users are tweeting from mobile devices.

Businesses using Social Media

are TWICE as likely to see opportunities to win clients from large competitors.Loudhouse Research, 2011

Marketing Trends for 2012

To book Erik Vermeulen to deliver this Keynote Presentation at your next conference contact him on:Tel: +27 83 603 7119Twitter: ErikMVermeulenE-mail: erik@erikvermeulen.comWeb: www.erikvermeulen.com