marketing to the masses: tools of the...

Marketing to the Masses:Tools of the Trade

Katy AdmirandSpecialist, Web and Marketing

Panel MembersColleen VanierDatabase Marketing Specialist

Bret ChapmanChief Knowledge OfficerSpecialist, Web and Marketing

TechnologiesRopes & Gray LLP

Email Platform

Database Marketing SpecialistFoley & Lardner LLP

Email Platform

Chief Knowledge OfficerHusch Blackwell Sanders LLP

Email PlatformExactTarget Tikit’s ReAction Server Custom-developed tools

Panel ModeratorCheryl Disch

Proposal and Content Manager

Marketing Technology Discussion Forum

Global Perspective

p gDuane Morris LLP

Agenda

How to choose a mass email productHow to build an emailHandling bounce backsCompliance and disclosureCompliance and disclosureBest practicesQ&A

Marketing Technology Discussion Forum

Global Perspective

Vital Statistics

# of attorneys 330/675 1,100+ 1,000+# of marketing staff 15 53 40# of marketing staff 15 53 40# who work with mass mktg tools

(for mktg events)1 3 5

# who work with mass mktg email tools (using templates for alerts, newsletters etc )

1 12 5

newsletters, etc.)# of programs managed (2007) 12 279 173# newsletters & alerts sent (2007) 38 141 66

Marketing Technology Discussion Forum

Global Perspective

# newsletters & alerts sent (2007) 38 141 66# of emails sent (2007) 36,866 2,000,000 322,855

How to Choose a Mass Email Product

The tools we choseAssess your needs firstyEvaluation criteria

ResourcesResourcesExpectationsOther firm systemsOther firm systems

Marketing Technology Discussion Forum

Global Perspective

How to Build an Email

Common ElementsContentTemplatesDistribution lists

Marketing Technology Discussion Forum

Global Perspective

Compliance and Disclosure

Opt-out optionsContact Person/Email address for questionsAdvertising disclaimers

Marketing Technology Discussion Forum

Global Perspective

Handling Bounce Backs

Mailbox Clean Up: Automation vs. Manual processes Three Strikes Rule Updating old email addresses Updating old email addresses

Marketing Technology Discussion Forum

Global Perspective

Marketing Technology Discussion Forum

Global Perspective

Best Practices

Mailing listsTemplatesContentCommunicationCommunicationTesting

Marketing Technology Discussion Forum

Global Perspective

Tools of the TradeTikit's ReAction Server suite E tT t

Peer 360 Silver POP

ExactTarget ConcepGlobal

eLaw Marketing JangoMail

GOT Marketing Constant Contact

Marketing Technology Discussion Forum

Global Perspective

Marketing to the Masses:gTools of the Trade

Marketing Technology Discussion Forum

Global Perspective

Marketing to the Masses:Tools of the Trade

Katy AdmirandSpecialist, Web and Marketing

Contact InformationColleen VanierDatabase Marketing

Bret ChapmanChief Knowledge OfficerSpecialist, Web and Marketing

TechnologiesRopes & Gray LLP

K th Ad i d@

Database Marketing SpecialistFoley & Lardner LLP

i @f l

Chief Knowledge OfficerHusch Blackwell Sanders LLP

B t Ch @h hbl k llKathryn.Admirand@ropesgray.com617-854-2880

cvanier@foley.com414-297-4952

Bret.Chapman@huschblackwell.com816-983-8881

Panel ModeratorPanel ModeratorCheryl Disch

Proposal and Content ManagerDuane Morris LLP

Marketing Technology Discussion Forum

Global Perspective

cadisch@duanemorris.com215-979-1388