marketing to the masses: tools of the...
TRANSCRIPT
Marketing to the Masses:Tools of the Trade
Katy AdmirandSpecialist, Web and Marketing
Panel MembersColleen VanierDatabase Marketing Specialist
Bret ChapmanChief Knowledge OfficerSpecialist, Web and Marketing
TechnologiesRopes & Gray LLP
Email Platform
Database Marketing SpecialistFoley & Lardner LLP
Email Platform
Chief Knowledge OfficerHusch Blackwell Sanders LLP
Email PlatformExactTarget Tikit’s ReAction Server Custom-developed tools
Panel ModeratorCheryl Disch
Proposal and Content Manager
Marketing Technology Discussion Forum
Global Perspective
p gDuane Morris LLP
Agenda
How to choose a mass email productHow to build an emailHandling bounce backsCompliance and disclosureCompliance and disclosureBest practicesQ&A
Marketing Technology Discussion Forum
Global Perspective
Vital Statistics
# of attorneys 330/675 1,100+ 1,000+# of marketing staff 15 53 40# of marketing staff 15 53 40# who work with mass mktg tools
(for mktg events)1 3 5
# who work with mass mktg email tools (using templates for alerts, newsletters etc )
1 12 5
newsletters, etc.)# of programs managed (2007) 12 279 173# newsletters & alerts sent (2007) 38 141 66
Marketing Technology Discussion Forum
Global Perspective
# newsletters & alerts sent (2007) 38 141 66# of emails sent (2007) 36,866 2,000,000 322,855
How to Choose a Mass Email Product
The tools we choseAssess your needs firstyEvaluation criteria
ResourcesResourcesExpectationsOther firm systemsOther firm systems
Marketing Technology Discussion Forum
Global Perspective
How to Build an Email
Common ElementsContentTemplatesDistribution lists
Marketing Technology Discussion Forum
Global Perspective
Compliance and Disclosure
Opt-out optionsContact Person/Email address for questionsAdvertising disclaimers
Marketing Technology Discussion Forum
Global Perspective
Handling Bounce Backs
Mailbox Clean Up: Automation vs. Manual processes Three Strikes Rule Updating old email addresses Updating old email addresses
Marketing Technology Discussion Forum
Global Perspective
Marketing Technology Discussion Forum
Global Perspective
Best Practices
Mailing listsTemplatesContentCommunicationCommunicationTesting
Marketing Technology Discussion Forum
Global Perspective
Tools of the TradeTikit's ReAction Server suite E tT t
Peer 360 Silver POP
ExactTarget ConcepGlobal
eLaw Marketing JangoMail
GOT Marketing Constant Contact
Marketing Technology Discussion Forum
Global Perspective
Marketing to the Masses:gTools of the Trade
Marketing Technology Discussion Forum
Global Perspective
Marketing to the Masses:Tools of the Trade
Katy AdmirandSpecialist, Web and Marketing
Contact InformationColleen VanierDatabase Marketing
Bret ChapmanChief Knowledge OfficerSpecialist, Web and Marketing
TechnologiesRopes & Gray LLP
K th Ad i d@
Database Marketing SpecialistFoley & Lardner LLP
i @f l
Chief Knowledge OfficerHusch Blackwell Sanders LLP
B t Ch @h hbl k [email protected]
Panel ModeratorPanel ModeratorCheryl Disch
Proposal and Content ManagerDuane Morris LLP
Marketing Technology Discussion Forum
Global Perspective