marketing to millennials - how to conquer the new generation of consumers

Marke&ng  to  Millennials    

Agenda  

①  Gen  Y  –  Why  Should  We  Care  ②  The  Gen  Y  Mindset  ③  The  Gen  Y  Behavior  ④  Takeaways  

Why  Should  We  Care?  

Key  considerations  

Key  considerations  

•  Gen  Y  spending  power  2014:  $213  Billion  •  In  2017  Gen  Y  is  predicted  to  outspend  baby  boomers  

•  Millennials  are  "low  on  social  trust,"  according  to  Pew  Research  Center  

•  Just  19  percent  say  most  people  can  be  trusted,  compared  with  31  percent  of  Gen  Xers  and  40  percent  of  baby  boomers.    

•  For  retail  that  translates  to  a  genera&on  that  is  brand  aware,  but  cynical  =  not  brand  loyal  

The  Gen  Y  Mindset  

Habits  

Beliefs  

Behaviors  

Motivations  

Expectations    

The  Gen  Y  Behavior    

Information  consumption  

Website  trafEic  

Takeaways  

Takeaways  

•  Gen  Y  is  not  tech-­‐savvy.  They  are  tech-­‐dependent  •  It’s  all  about  them  •  Communicate  where  they  are  engaged  •  Make  their  buying  experience  memorable  •  Introduce  them  to  your  team  •  Give  them  the  VIP  feeling  

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Valuable  

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Valuable  Relevant  

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Valuable  Relevant  Authen&c  

Read  More  

•  Meet  the  Millennials:  The  consumers  to  change  the  marke&ng  landscape  

•  Millennial  Marke&ng  •  How  Millennials  are  shopping  

You  made  it!  

Kirsten  Furman  and  Miriam  Christof  miriam@justjumpmarke&ng.com  Call  me  at  781.366.5549  Follow  me  on  Twieer:  @miriamchristof  Visit  our  website:  www.justjumpmarke&ng.com  Let’s  have  a  coffee!