marketing through the rear view mirror

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Marketing Through the Rear View Mirror

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Henry Ford and

His Banker

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CarltonAssociatesIncorporated

The Data Explosion

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The Curse of Excel

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CarltonAssociatesIncorporated

The Problem With Facts

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What About Predictive What About Predictive Models?Models?

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How Much do You Trust How Much do You Trust Next Week’s Weather Next Week’s Weather

Forecast?Forecast?

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CarltonAssociatesIncorporated

Intuition “The Direct Knowing of Something Without the

Conscious Use of Reasoning”

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ColumbusFordGatesJobs

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DATA

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DATA

INTUITION

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Trust Your Intuition!

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