marketing the digital way: tips, tools and trends

Literacy in the Digital WorldMarketing the Digital Way

Tips, Tools, Trends

INA SMITH

11 SEPTEMBER 2017

LIASA GAUTENG NORTH BRANCH

Marketing

“Marketing is not an action – it is a mindset.”

Henriette Wagener, ASSAf

It is about marketing much needed services/products in support of achieving the

National Development Goals.

Digital Marketing

Science or art of understanding what a group of users value, want or need and how to make them aware of what you have to offer using digital tools.

What needs? Everything connected.

Demonstrate & proof value.

Increase online visibility & attract users to both online & physical space.

Monitor usage & impact.

Also …

Advocacy

Activity to influence decisions within political, economic, and social systems and institutions.

E-commerce

Buying & selling via online network (Internet).

Products & Services

http://bit.ly/2w5bZo6

Adapt or Die

Possible Products & ServicesDigitisation Centre

Digital Citizenship Courses

3-D Printing

Entrepreneurship – Open Access Courses

Fact Check Service

Business Hub

Clubs e.g. Toastmasters, Chess, Programming,

Reading, Citizen Science, Gaming

Movie Night @ the Park

Curate community history

Marketing goes hand in hand with the products/services you want to

promote.

Private Sector/Businesses as Partners

Transport 15 mill. people per day20 000 owners

200 000 employees

Library as a Partner

Web Page & Web Chat

Google Maps

Library Video Clips (YouTube)

https://www.youtube.com/user/denverlibrary

Compilation of Photos using YouTube

Blog Newsletter

Google Mailing List & Ad Space

Email Auto-ResponseThank you for your email. I will respond as soon possible.

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Register for CODATA 2017 International Conference, ‘Global Challenges and Data-Driven Research’, Saint-Petersburg, 8-13 October: http://codata2017.gcras.ru/

Apply for CODATA-RDA School of Research Data Science, Sao Paolo, 4-15 December 2017, Deadline 22 September

International Workshop on Open Data for Sustainable Development Goals in Developing Countries, Antananarivo, Madagascar: a collaboration between the Madagascar Ministry of Ecology, Environment and Forestry, the African Open Science Platform project and the CODATA PASTD Task Group: see the excellent programme for the main workshop.

Social Media

Not enough to only create social media platforms.

Also # others & engage with others on public platforms in a responsible way, comment,

recommend quality resources, advice from an information perspective how to go about to

find trusted information, contribute information.

Twitter & Twitter Chat

Facebook

Webinars & Advertisement Breaks

Apps (Applications)

Future: Artificial Intelligence

Photos into Recipes

Photos into Information Resources

http://www.702.co.za/articles/268767/4th-industrial-revolution-47-of-jobs-could-disappear-in-20-years

Competitive Edge for Libraries“We find ourselves awash with more information than has ever been available to us as humans, and we simply can’t

process it,” DeBroff concludes. “As a result, we’ve increasingly come to rely not just on curated information,

but on the people we most trust to curate this information for us in a way that resonates with our lifestyle, interests,

and values. In 2017, consumers will be on a mission to find peer specialists with niche expertise to filter

recommendations that meet their needs in a customized way.”

Top trends that will transform digital marketing in 2017

Stacy DeBroff, CEO and founder of Influence-Central

Thank you …

ina@assaf.org.za

Become a digital citizen!

https://inthecloud.org.za

Register for the LIASA Conference

http://www.liasaconference.co.za/registration/