marketing strategies of lamborghini
Post on 14-Jan-2017
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AZEEL M
LAMBORGHINIAutomobili Lamborghini S.p.A. is an Italian manufacturer of luxury sports cars.
Founded by Ferruccio Lamborghini in 1963.
Owned by Volkswagen Group through its subsidiary Audi.
Its production facility and headquarters are located in Sant'Agata Bolognese, Italy.
The company's first models were released in the mid-1960s
COMPETITORS
SEGMENTATIONTARGETINGANDPOSTIONING
SEGMENTATION
GEOGRAPHICRegionCountry
DEMOGRAPHICAge over 30sPrimarily menHigh IncomeRich premium personalities, celebrities
TARGETING
VERY HIGH INCOME GROUP
AGE BETWEEN 25 TO 45
FOOTBALL PLAYERS & CELEBRITIES
YOUNGSTERS
POSTIONING
POSTIONING
MARKETING MIX
PRODUCTITALIAN LUXURY SPORT CARUNIQUE SEXY DESIGNSUPRIOR PERFORMENCEMOST ADVANCED BREAKING SYSTEMBETTER DRIVING COMFORTBETTER CONTROL AND STABILITYCUSTOMIZATIONOTHER ADVANCED FACILITIES
PRODUCTHURACN
AVENTADOR
PRICEPRICED AT PREMIUMPRICE START AT 2.99 CROREHIGH RESALE PRICE
PROMOTIONIt already enjoys immense awareness throughout the world, even in places it doesnt do any promotionMerchandisingLaunching eventSocial mediaDigital MarketingNiche marketingGT3 Racing
MERCHANDISING
LAUNCHING EVENTS
SOCIAL MEDIA
GT3 RACING
LAMBORGHINI SQUADRA CORSE
LAMBORGHINI MUSEUM
LAMBO POLICE
PLACEIt has its exclusive dealers spread all over the world as of yet with plans to expand its dealerships to other countries & markets
REFERENCEShttp://www.lamborghini.com/en/home/http://www.slideshare.net/balugmenon/lamborghini-brand-analysis-29556227https://www.youtube.com/user/Lamborghinihttps://en.wikipedia.org/wiki/Lamborghinihttp://www.carwale.com/lamborghini-cars/https://www.facebook.com/Lamborghini
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