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AZEEL M

LAMBORGHINIAutomobili Lamborghini S.p.A. is an Italian manufacturer of luxury sports cars.

Founded by Ferruccio Lamborghini in 1963.

Owned by Volkswagen Group through its subsidiary Audi.

Its production facility and headquarters are located in Sant'Agata Bolognese, Italy.

The company's first models were released in the mid-1960s

COMPETITORS

SEGMENTATIONTARGETINGANDPOSTIONING

SEGMENTATION

GEOGRAPHICRegionCountry

DEMOGRAPHICAge over 30sPrimarily menHigh IncomeRich premium personalities, celebrities

TARGETING

VERY HIGH INCOME GROUP

AGE BETWEEN 25 TO 45

FOOTBALL PLAYERS & CELEBRITIES

YOUNGSTERS

POSTIONING

POSTIONING

MARKETING MIX

PRODUCTITALIAN LUXURY SPORT CARUNIQUE SEXY DESIGNSUPRIOR PERFORMENCEMOST ADVANCED BREAKING SYSTEMBETTER DRIVING COMFORTBETTER CONTROL AND STABILITYCUSTOMIZATIONOTHER ADVANCED FACILITIES

PRODUCTHURACN

AVENTADOR

PRICEPRICED AT PREMIUMPRICE START AT 2.99 CROREHIGH RESALE PRICE

PROMOTIONIt already enjoys immense awareness throughout the world, even in places it doesnt do any promotionMerchandisingLaunching eventSocial mediaDigital MarketingNiche marketingGT3 Racing

MERCHANDISING

LAUNCHING EVENTS

SOCIAL MEDIA

GT3 RACING

LAMBORGHINI SQUADRA CORSE

LAMBORGHINI MUSEUM

LAMBO POLICE

PLACEIt has its exclusive dealers spread all over the world as of yet with plans to expand its dealerships to other countries & markets

REFERENCEShttp://www.lamborghini.com/en/home/http://www.slideshare.net/balugmenon/lamborghini-brand-analysis-29556227https://www.youtube.com/user/Lamborghinihttps://en.wikipedia.org/wiki/Lamborghinihttp://www.carwale.com/lamborghini-cars/https://www.facebook.com/Lamborghini