marketing mix(4 p’s) - product

Marketing Mix(4 p’s of Marketing)

- Product -

Presented by:Cherry Anne Bilan

•  refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market

• variables that marketing managers can control in order to best satisfy customers in the target market

The Marketing Mix

The Marketing Mix

Product

Price

Promotion

Place

Target Market

• Refers to tangible, physical goods as well as services offered to the consumer.

• Item actually being sold

• Represent the heart of the business because it plays the most important role in marketing strategy development.

Product

Product Decisions

• Brand name

• Functionality

• Styling / Appearance

• Quality

• Safety

• Packaging

• Repair and Support

• Warranty

• Accessories

• Services

Brand name

Functionality

Quality

Safety

Packaging

Warranty

Repairs and Support

Services

Accessories

Key element in building an effective

marketing mixCustomer Research

Important things to consider

Make sure the product bundle will fit your

business’s strengths & weaknesses and it will

provide an acceptable risk/return

tradeoffStarting a new business or adding a new product

Think …

Plan for the ways you can deepen & broaden your product bundle

Other future growth may allow you to offer our product to different

customersLong term about your venture

Thank You!