marketing management toyota

MARKETING MANAGEMENTTOYOTA

ANDRIL JERISH

MISSION AND VISION

MISSION: Toyota seeks to create a more

prosperous society through automotive manufacturing

VISION: Aims to achieve long-term, stable

growth in harmony with environment, the global economy, the local communities it serve and its stakeholders

TOYOTA MOTOR CORPORATION

Country of orgin : JAPAN 1933: production started 1959: global expansion ( brazil) 2014: 14TH largest company in revenue 2012 – till now: largest manufacture

(production) in the world

TOYOTA IN INDIA 5th largest car maker in india after Maruti

Suzuki, Hyundai, Tata and mahindra Entered india in 1997 Joint venture between Toyota motor

corporation and kirloskar group Having 2 manufacturing plant in karnataka Started second plant due to the demand Invested 898crore to increase production

capacity nearly 50%

MANUFACTURNG PLANT IN INDIA

TARGETS FOCUSED:

Cars: Price segment depends upon place Middle aged consumer: target individuals care about - safety,family,quality,security Consumers interest - stye, luxury, comfortTRUCKS: -Professional uses

WORLD WIDE:

PROMOTION

Attractive showroom Advertisement Free test drive Special offer and exhibition Tv programe Conducting rally

SUCCESSFUL FACTORS:

THANK YOU