marketing management association 2011
Post on 24-Dec-2014
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The 9th Annual Marketing Management Association Teaching Awards Competition sponsored by
Theresa B. Clarke, Ph.D.(formerly Theresa B. Flaherty)
Professor of MarketingJames Madison University
Agenda
• Two Main Teaching Goals• An Epiphany about Teaching Effectiveness• Inputs into Effective Teaching• – http://www.slideshare.net/clarketb/marketing-
management-association-2011– or search for “Marketing Management Association”
Two Main Teaching Goals
Think Like a Marketer Embrace Lifelong Learning
How I Used to Evaluate Teaching Effectiveness
Teaching Inputs
LearningOutcomes
(Student Evaluations)
How I Currently Evaluate Teaching Effectiveness
TeachingInputs
Learning Outcomes
(Student Evaluations Plus Much More)
• Embrace technology as a teaching and learning tool.
• Clarke, III, I., Flaherty, T. B., Mottner, S. (2001). Student Perceptions of Educational Technology Tools. Journal of Marketing Education, 23(3), 169-177.
• Twitter Professor’s List • http://twitter.com/#!/TheresaBClarke/marketing-professors
• Put high energy into every aspect of the teaching role.
• Set ambitious goals and expectations for my students AND myself.
• Never forget that others are paying for my time and expertise.
• Find ways to make others smile and laugh at myself
• Committed to always find something to improve
http://cit.jmu.eduhttp://www.jmu.edu/cfi
• Helping students and practitioners connect with one another
• Sharing my love of marketing as much as I possibly can
Theresa B. Clarke’s Contact Information
clarketb@jmu.edu
http://theresabclarke.com
http://www.google.com/profiles/Theresa.B.Clarke http://www.linkedin.com/in/theresabclarke
http://twitter.com/#!/TheresaBClarke
theresa.b.clarke (Skype)
540-568-3238
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