The 9th Annual Marketing Management Association Teaching Awards Competition sponsored by

Theresa B. Clarke, Ph.D.(formerly Theresa B. Flaherty)

Professor of MarketingJames Madison University

Agenda

• Two Main Teaching Goals• An Epiphany about Teaching Effectiveness• Inputs into Effective Teaching• – http://www.slideshare.net/clarketb/marketing-

management-association-2011– or search for “Marketing Management Association”

Two Main Teaching Goals

Think Like a Marketer Embrace Lifelong Learning

How I Used to Evaluate Teaching Effectiveness

Teaching Inputs

LearningOutcomes

(Student Evaluations)

How I Currently Evaluate Teaching Effectiveness

TeachingInputs

Learning Outcomes

(Student Evaluations Plus Much More)

• Embrace technology as a teaching and learning tool.

• Clarke, III, I., Flaherty, T. B., Mottner, S. (2001). Student Perceptions of Educational Technology Tools. Journal of Marketing Education, 23(3), 169-177.

• Twitter Professor’s List • http://twitter.com/#!/TheresaBClarke/marketing-professors

• Put high energy into every aspect of the teaching role.

• Set ambitious goals and expectations for my students AND myself.

• Never forget that others are paying for my time and expertise.

• Find ways to make others smile and laugh at myself

• Committed to always find something to improve

http://cit.jmu.eduhttp://www.jmu.edu/cfi

• Helping students and practitioners connect with one another

• Sharing my love of marketing as much as I possibly can

Theresa B. Clarke’s Contact Information

clarketb@jmu.edu

http://theresabclarke.com

http://www.google.com/profiles/Theresa.B.Clarke http://www.linkedin.com/in/theresabclarke

http://twitter.com/#!/TheresaBClarke

theresa.b.clarke (Skype)

540-568-3238