marketing management and strategy

Marketing Management and Strategy

Overview of database research using Journals

Lissa Lord llord@ku.eduFall 2013

Regents Center Libraryhttp://www.lib.ku.edu/RCLibrary/

Edwards Campus http://edwardscampus.ku.edu/

Dissertation Research Bloghttp://dissertationresearch.blogspot.com

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Finding Articles

Marketing Management and Strategy

Where are the journals?

Using databases to find articles

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KU Libraries: http://www.lib.ku.edu

Note:Course: Engineering ManagementDatabases: Look at Business

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http://www.lib.ku.edu

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Boolean Searching1. Phrase2. AND3. Peer reviewed

Change your search by clicking the Subject options.

Two Searches with slightly different results:

“social media” AND marketing

“social networks” AND marketing

We searched for other terms “social networks” rather then “social media” and still found the article I want to look at first. Research takes time and exploration.

http://www.emeraldinsight.com/journals.htm?articleid=17093529&show=html

OK. Got that?

We found an article in a peer reviewed journal, Management Research Review, using a database:ABI/Inform.

Next, lets find another journal in the same database using different keywords.

Note:Course: Engineering ManagementDatabases: Look at Business

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If you know the name of the database. . .

Marketing Management and Strategy: Bibliography

Milewicz, C., & Saxby, C. (2013). Leaders' social media usage intentions for in-bound customer communications. Management Research Review, 36(9), 849-867. doi:http://dx.doi.org/10.1108/MRR-03-2012-0049

Learmonth, M. (2013). GOOGLE, YAHOO NEED TO SOLVE THE AD EQUATION ON MOBILE. Advertising Age, 84(27), 8. Retrieved from http://search.proquest.com/docview/1412336394?accountid=14556

Two articles from one database,

ABI/Inform. One article from the peer

reviewed journal, Management Research

Review, and one from the trade journal,

Advertising Age.

Browsing the journals

Note:Course: Engineering ManagementDatabases: Look at Business

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Journal of Marketing

Search by titleOrBy subject

If you know the name of the journal, type it in

This is the database where you can find current issues of Journal of Marketing(just click on the hyperlink for the database)

http://ehis.ebscohost.com/ehost/detail?sid=50dc6d3c-7278-4dc7-8e9f-0b2a4f38c95f%40sessionmgr4&vid=1&hid=15&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=JMK

Browsing the most recent copy of Journal of Marketing, I found an interesting article.

PDF format

How about the Wall Street Journal?

There is a searchable database!

Finding Specific Journals: Review1. Databases by subject2. Database name3. E-Journals

Here are the journals and articles we found today: Management Research Review Advertising Age Journal of Marketing Wall Street Journal

Marketing Management and Strategy: Bibliography

Milewicz, C., & Saxby, C. (2013). Leaders' social media usage intentions for in-bound customer communications. Management Research Review, 36(9), 849-867. doi: http://dx.doi.org/10.1108/MRR-03-2012-0049

Learmonth, M. (2013). GOOGLE, YAHOO NEED TO SOLVE THE AD EQUATION ON MOBILE. Advertising Age, 84(27), 8. Retrieved from http://search.proquest.com/docview/1412336394?accountid=14556

Rego, L. L., Morgan, N. A., & Fornell, C. (2013). Reexamining the Market Share--Customer Satisfaction Relationship. Journal Of Marketing, 77(5), 1-20.

Koppel, N. (2013, Aug 29). U.S. news: Jury sentences fort hood gunman to die --- appeals process for maj. nidal hasan is likely to take years, experts say. Wall Street Journal. Retrieved from http://search.proquest.com/docview/1428492749?accountid=14556

Just one more thing:

Dissertation Research Blog

http://dissertationresearch.blogspot.com/

http://guides.lib.ku.edu/content.php?pid=58634&sid=429638

A Note:

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

Look at this Censes site for researching

companies and their NAICS identifier:

http://www.census.gov/eos/www/naics/

Back to blog to do a tag search for “marketing”

http://dissertationresearch.blogspot.com/

http://dissertationresearch.blogspot.com/

http://clients1.ibisworld.com/reports/us/industry/default.aspx?entid=1974

http://clients1.ibisworld.com/reports/us/indus

try/default.aspx?entid=1234

ReviewRemember: the Libraries’ homepage at: http://www.lib.ku.edu

Where are the databases that have the journals? Articles & Databases

How do you cite the articles you want to add to your bibliography?

Remember: the Dissertation Research Blog at: http://dissertationresearch.blogspot.com

Remember: the Marketing Subject Guide by John Strattonhttp://guides.lib.ku.edu/marketing_310

Remember: IBIS database for Market Analysis and Research:http://www.lib.ku.edu

click

See you next time:

Lissa Lordllord@ku.edu