marketing is like speed dating july 2012 managers presentation speed dating marketing

MARKETING IS LIKE SPEED DATING

J U LY 2 0 1 2

MANAGERS’ PRESENTATION

Speed Dating Marketing

First Impression

AttireMannersConfidenceMale vs. Female

Speed Dating Marketing

Be Prepared

Research people that might be there that you want to meet

Psyching yourself up

Speed Dating Marketing

Name Tags

What should it sayWhere do you wear itWhat others’ tags tell you

Speed Dating Marketing

Introducing Yourself

How to make your approachShake hands Look directly into eyes Clearly say your name and LLMEAsk the individual who they are/what they do

(if they don’t ask you first!)

Speed Dating Marketing

Elevator Speech

Why it should be shortWhat it should include (and shouldn’t)Personal/emotional element (“storytelling”) Why is LLME different?When and where to use it

Speed Dating Marketing

Asking Questions

What, where, how and whyAnalyze what they need

Speed Dating Marketing

Responding

How you and LLME can help – ONLY IF APPROPRIATE

If you don’t know the answer, that’s OK – but find out

Doesn’t has to be LLME related

Speed Dating Marketing

Asking for a Business Card

Always have some with you”It is easier to receive, then give.”

Speed Dating Marketing

Group Exercise

Speed Dating Cocktail Party

Introduction & Chit Chat

Who do you want to date meet?

What work do you want to do?What types of clients does LLME wantResearch

Speed Dating Marketing

Where to meet your fiancé targets and contacts/referral sources

Professional organizations (yours and your targets)

Business meetings and receptionsOff the clock gatheringsDoing what you enjoySeminars/educational/organization programsAirports, garages, train stations

Speed Dating Marketing

Follow-up strategies to do NOW

Dating…

Initial Follow-Up

Write on business cardAdd to Outlook (or other)LinkedIn ConnectionSend an email, or a handwritten note, or…?Add to LLME mailing/e-blast list(s)How to effectively use the firm’s materials

Speed Dating Marketing

Are We Compatible?

Is it a target Is it a good client for LLME

Speed Dating Marketing

Plan your next date meeting

Sit next to at organization or business meetingMeals (alone or with mutual acquaintance

and/or LLME’er)Professional event invitePersonal event invite (may/maybe not)New business meeting (bring someone else –

you are not alone!)

Speed Dating Marketing

Follow-up Strategies to do NOW and continue to do LATER

Courting…

Learn About Their Business

GoogleNewspaperTrade pubsTrade industriesLinkedInTwitterFacebook

Speed Dating Marketing

Learn More About the Person

GoogleLinkedInFacebook (caution)NewspaperTrade pubsTrade industriesTwitter

Speed Dating Marketing

ETC.

Introduction to other LLME professional(s)Refer businessKeep in touch

Send info of interest Check in

Ask questions, show an interest (and listen!)

Speed Dating Marketing

Getting Engaged (or asking for the business)

Asking existing clients vs. asking prospectsBe comfortable, clear and direct Ask for the opportunity to proposeHow to askHandling rejectionCan I ask again?If you have a need in the future

Speed Dating Marketing

Group Exercise

Proposing (Asking for the Business)

Wrap Up

Thank you!

Teresa WarrenPresident

twarren@tw2marketing.comTwitter: @TeresaWarren

Facebook: facebook.com/tw2marketingtw2marketing.com

619-582-5750