marketing i phone apps
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Marketing iPhone Apps
Marketing iPhone Apps
2
Who am I?
• Scott Michaels, Vice President Atimi Software
Marketing iPhone Apps
3
About Atimi
• Founded nine years ago in Vancouver BC
• Named one of BC’s fastest growing tech companies 2006 and 2007
• Founder and President, Steven Gully, named one of Business in Vancouver's Top 40 Under 40 in 2007
• Operate as a service firm, we don’t produce product under our own name
Marketing iPhone Apps
Orchard - The Atimi iPhone KitAtimi created a set of features most common to iPhone applications, allowing for faster development with high quality
• Server - Side component (messages, data, etc)
• Queue management to take care of all the interruptions to applications (phone calls, etc)
• Photo gallery with all expected bells / whistles
• Integration with statistics tracking packages
• Mapping
• Javascript Bridge to Cocoa
• Much more...4
Marketing iPhone Apps
Atimi iPhone Releases
Access Hollywood
5
Marketing iPhone Apps
Atimi iPhone Releases
New York Times
Reader6
Marketing iPhone Apps
Atimi iPhone Releases
7
Etch a Sketch
Marketing iPhone Apps
Atimi iPhone Releases
8
HaHaHa
Marketing iPhone Apps
Atimi iPhone Releases
Sex and the City
Carrie’s Closet 9
Marketing iPhone Apps
Atimi iPhone Releases
10
Sesame Street
iRead
Marketing iPhone Apps
Atimi iPhone Releases
11
Johnson & Johnson CareConnector
Marketing iPhone Apps
Atimi iPhone Releases
12
Poop the World
Marketing iPhone Apps
Atimi iPhone Releases
13
Gin Rummy Deluxe
Marketing iPhone Apps
Atimi iPhone Releases
14
Go Fish
Marketing iPhone Apps
15
Marketing iPhone Applications
Marketing iPhone Apps
16
Marketing iPhone ApplicationsStarting up Name and Name Reserving
Competitive Analysis Category
Price
Any Big Players?
Your Di!erentiator
Your Weaknesses
iTunes Page
Marketing Text Area
Screenshots
Brick / Squish
Enhanced Guppy Page
Enhanced Listing
Web PresenceRequired Minimum
Go beyond the basics
SEO
Adwords
Review / BlogsApp Review Sites
Well known blogs
Specialist blogs
Advertise your App Medialets
AdMob
Greystripe
AppleProgram Manager
UI Review
Apple Build
Supporting documents
Make the Case for your App
Cross PromotionOn your own
With your peers / frenemies
Under Served Markets Women
Hispanic / Latino
Children
Traditional Media Print
TV
Targeted Users Testimonials
Word of Mouth
Trade Publications
Trade Sites
PricePrice Clustering
Sales
Free Versions for $5 and up
In APP
Exclusivity
Locking Content
Rewarding
Marketing iPhone Apps
17
Starting Up
Marketing iPhone Apps
18
Marketing iPhone ApplicationsStarting up Name and Name Reserving
Competitive Analysis Category
Price
Any Big Players?
Your Di!erentiator
Your Weaknesses
iTunes Page
Marketing Text Area
Screenshots
Brick / Squish
Enhanced Guppy Page
Enhanced Listing
Web PresenceRequired Minimum
Go beyond the basics
SEO
Adwords
Review / BlogsApp Review Sites
Well known blogs
Specialist blogs
Advertise your App Medialets
AdMob
Greystripe
AppleProgram Manager
UI Review
Apple Build
Supporting documents
Make the Case for your App
Cross PromotionOn your own
With your peers / frenemies
Under Served Markets Women
Hispanic / Latino
Children
Traditional Media Print
TV
Targeted Users Testimonials
Word of Mouth
Trade Publications
Trade Sites
PricePrice Clustering
Sales
Free Versions for $5 and up
In APP
Exclusivity
Locking Content
Rewarding
Marketing iPhone Apps
19
Marketing iPhone Apps
20
Marketing iPhone Apps
21
Marketing iPhone Apps
22
Marketing iPhone Apps
23
How do you stay on top of what is new?
Marketing iPhone Apps
24
Apple
Marketing iPhone Apps
25
Marketing iPhone ApplicationsStarting up Name and Name Reserving
Competitive Analysis Category
Price
Any Big Players?
Your Di!erentiator
Your Weaknesses
iTunes Page
Marketing Text Area
Screenshots
Brick / Squish
Enhanced Guppy Page
Enhanced Listing
Web PresenceRequired Minimum
Go beyond the basics
SEO
Adwords
Review / BlogsApp Review Sites
Well known blogs
Specialist blogs
Advertise your App Medialets
AdMob
Greystripe
AppleProgram Manager
UI Review
Apple Build
Supporting documents
Make the Case for your App
Cross PromotionOn your own
With your peers / frenemies
Under Served Markets Women
Hispanic / Latino
Children
Traditional Media Print
TV
Targeted Users Testimonials
Word of Mouth
Trade Publications
Trade Sites
PricePrice Clustering
Sales
Free Versions for $5 and up
In APP
Exclusivity
Locking Content
Rewarding
Marketing iPhone Apps
26
Marketing iPhone Apps
27
iTunes
Marketing iPhone Apps
28
Marketing iPhone ApplicationsStarting up Name and Name Reserving
Competitive Analysis Category
Price
Any Big Players?
Your Di!erentiator
Your Weaknesses
iTunes Page
Marketing Text Area
Screenshots
Brick / Squish
Enhanced Guppy Page
Enhanced Listing
Web PresenceRequired Minimum
Go beyond the basics
SEO
Adwords
Review / BlogsApp Review Sites
Well known blogs
Specialist blogs
Advertise your App Medialets
AdMob
Greystripe
AppleProgram Manager
UI Review
Apple Build
Supporting documents
Make the Case for your App
Cross PromotionOn your own
With your peers / frenemies
Under Served Markets Women
Hispanic / Latino
Children
Traditional Media Print
TV
Targeted Users Testimonials
Word of Mouth
Trade Publications
Trade Sites
PricePrice Clustering
Sales
Free Versions for $5 and up
In APP
Exclusivity
Locking Content
Rewarding
Marketing iPhone Apps
29
Marketing iPhone Apps
30
Marketing iPhone Apps
31
Marketing iPhone Apps
32
Marketing iPhone Apps
33
Marketing iPhone Apps
34
Marketing iPhone Apps
35
Web Presence
Marketing iPhone Apps
36
Marketing iPhone ApplicationsStarting up Name and Name Reserving
Competitive Analysis Category
Price
Any Big Players?
Your Di!erentiator
Your Weaknesses
iTunes Page
Marketing Text Area
Screenshots
Brick / Squish
Enhanced Guppy Page
Enhanced Listing
Web PresenceRequired Minimum
Go beyond the basics
SEO
Adwords
Review / BlogsApp Review Sites
Well known blogs
Specialist blogs
Advertise your App Medialets
AdMob
Greystripe
AppleProgram Manager
UI Review
Apple Build
Supporting documents
Make the Case for your App
Cross PromotionOn your own
With your peers / frenemies
Under Served Markets Women
Hispanic / Latino
Children
Traditional Media Print
TV
Targeted Users Testimonials
Word of Mouth
Trade Publications
Trade Sites
PricePrice Clustering
Sales
Free Versions for $5 and up
In APP
Exclusivity
Locking Content
Rewarding
Marketing iPhone Apps
37
Blog / Review
Marketing iPhone Apps
38
Marketing iPhone ApplicationsStarting up Name and Name Reserving
Competitive Analysis Category
Price
Any Big Players?
Your Di!erentiator
Your Weaknesses
iTunes Page
Marketing Text Area
Screenshots
Brick / Squish
Enhanced Guppy Page
Enhanced Listing
Web PresenceRequired Minimum
Go beyond the basics
SEO
Adwords
Review / BlogsApp Review Sites
Well known blogs
Specialist blogs
Advertise your App Medialets
AdMob
Greystripe
AppleProgram Manager
UI Review
Apple Build
Supporting documents
Make the Case for your App
Cross PromotionOn your own
With your peers / frenemies
Under Served Markets Women
Hispanic / Latino
Children
Traditional Media Print
TV
Targeted Users Testimonials
Word of Mouth
Trade Publications
Trade Sites
PricePrice Clustering
Sales
Free Versions for $5 and up
In APP
Exclusivity
Locking Content
Rewarding
Marketing iPhone Apps
39
Traditional Media
Marketing iPhone Apps
40
Marketing iPhone ApplicationsStarting up Name and Name Reserving
Competitive Analysis Category
Price
Any Big Players?
Your Di!erentiator
Your Weaknesses
iTunes Page
Marketing Text Area
Screenshots
Brick / Squish
Enhanced Guppy Page
Enhanced Listing
Web PresenceRequired Minimum
Go beyond the basics
SEO
Adwords
Review / BlogsApp Review Sites
Well known blogs
Specialist blogs
Advertise your App Medialets
AdMob
Greystripe
AppleProgram Manager
UI Review
Apple Build
Supporting documents
Make the Case for your App
Cross PromotionOn your own
With your peers / frenemies
Under Served Markets Women
Hispanic / Latino
Children
Traditional Media Print
TV
Targeted Users Testimonials
Word of Mouth
Trade Publications
Trade Sites
PricePrice Clustering
Sales
Free Versions for $5 and up
In APP
Exclusivity
Locking Content
Rewarding
Marketing iPhone Apps
41
Targeted Users
Marketing iPhone Apps
42
Marketing iPhone ApplicationsStarting up Name and Name Reserving
Competitive Analysis Category
Price
Any Big Players?
Your Di!erentiator
Your Weaknesses
iTunes Page
Marketing Text Area
Screenshots
Brick / Squish
Enhanced Guppy Page
Enhanced Listing
Web PresenceRequired Minimum
Go beyond the basics
SEO
Adwords
Review / BlogsApp Review Sites
Well known blogs
Specialist blogs
Advertise your App Medialets
AdMob
Greystripe
AppleProgram Manager
UI Review
Apple Build
Supporting documents
Make the Case for your App
Cross PromotionOn your own
With your peers / frenemies
Under Served Markets Women
Hispanic / Latino
Children
Traditional Media Print
TV
Targeted Users Testimonials
Word of Mouth
Trade Publications
Trade Sites
PricePrice Clustering
Sales
Free Versions for $5 and up
In APP
Exclusivity
Locking Content
Rewarding
Marketing iPhone Apps
43
Marketing iPhone Apps
44
ADS (Outgoing)
Marketing iPhone Apps
45
Marketing iPhone ApplicationsStarting up Name and Name Reserving
Competitive Analysis Category
Price
Any Big Players?
Your Di!erentiator
Your Weaknesses
iTunes Page
Marketing Text Area
Screenshots
Brick / Squish
Enhanced Guppy Page
Enhanced Listing
Web PresenceRequired Minimum
Go beyond the basics
SEO
Adwords
Review / BlogsApp Review Sites
Well known blogs
Specialist blogs
Advertise your App Medialets
AdMob
Greystripe
AppleProgram Manager
UI Review
Apple Build
Supporting documents
Make the Case for your App
Cross PromotionOn your own
With your peers / frenemies
Under Served Markets Women
Hispanic / Latino
Children
Traditional Media Print
TV
Targeted Users Testimonials
Word of Mouth
Trade Publications
Trade Sites
PricePrice Clustering
Sales
Free Versions for $5 and up
In APP
Exclusivity
Locking Content
Rewarding
Marketing iPhone Apps
46
In App
Marketing iPhone Apps
47
Marketing iPhone ApplicationsStarting up Name and Name Reserving
Competitive Analysis Category
Price
Any Big Players?
Your Di!erentiator
Your Weaknesses
iTunes Page
Marketing Text Area
Screenshots
Brick / Squish
Enhanced Guppy Page
Enhanced Listing
Web PresenceRequired Minimum
Go beyond the basics
SEO
Adwords
Review / BlogsApp Review Sites
Well known blogs
Specialist blogs
Advertise your App Medialets
AdMob
Greystripe
AppleProgram Manager
UI Review
Apple Build
Supporting documents
Make the Case for your App
Cross PromotionOn your own
With your peers / frenemies
Under Served Markets Women
Hispanic / Latino
Children
Traditional Media Print
TV
Targeted Users Testimonials
Word of Mouth
Trade Publications
Trade Sites
PricePrice Clustering
Sales
Free Versions for $5 and up
In APP
Exclusivity
Locking Content
Rewarding
Marketing iPhone Apps
48
Marketing iPhone Apps
49
Frenemies
Marketing iPhone Apps
50
Marketing iPhone ApplicationsStarting up Name and Name Reserving
Competitive Analysis Category
Price
Any Big Players?
Your Di!erentiator
Your Weaknesses
iTunes Page
Marketing Text Area
Screenshots
Brick / Squish
Enhanced Guppy Page
Enhanced Listing
Web PresenceRequired Minimum
Go beyond the basics
SEO
Adwords
Review / BlogsApp Review Sites
Well known blogs
Specialist blogs
Advertise your App Medialets
AdMob
Greystripe
AppleProgram Manager
UI Review
Apple Build
Supporting documents
Make the Case for your App
Cross PromotionOn your own
With your peers / frenemies
Under Served Markets Women
Hispanic / Latino
Children
Traditional Media Print
TV
Targeted Users Testimonials
Word of Mouth
Trade Publications
Trade Sites
PricePrice Clustering
Sales
Free Versions for $5 and up
In APP
Exclusivity
Locking Content
Rewarding
Marketing iPhone Apps
51
Price
Marketing iPhone Apps
52
Marketing iPhone Apps
53
Marketing iPhone ApplicationsStarting up Name and Name Reserving
Competitive Analysis Category
Price
Any Big Players?
Your Di!erentiator
Your Weaknesses
iTunes Page
Marketing Text Area
Screenshots
Brick / Squish
Enhanced Guppy Page
Enhanced Listing
Web PresenceRequired Minimum
Go beyond the basics
SEO
Adwords
Review / BlogsApp Review Sites
Well known blogs
Specialist blogs
Advertise your App Medialets
AdMob
Greystripe
AppleProgram Manager
UI Review
Apple Build
Supporting documents
Make the Case for your App
Cross PromotionOn your own
With your peers / frenemies
Under Served Markets Women
Hispanic / Latino
Children
Traditional Media Print
TV
Targeted Users Testimonials
Word of Mouth
Trade Publications
Trade Sites
PricePrice Clustering
Sales
Free Versions for $5 and up
In APP
Exclusivity
Locking Content
Rewarding
Marketing iPhone Apps
54
Marketing iPhone Apps
55
Marketing iPhone Apps
56
Pricing Models
Marketing iPhone Apps
57
Subscriptions By the Year
Marketing iPhone Apps
58
Under Served Markets
Marketing iPhone Apps
59
Marketing iPhone ApplicationsStarting up Name and Name Reserving
Competitive Analysis Category
Price
Any Big Players?
Your Di!erentiator
Your Weaknesses
iTunes Page
Marketing Text Area
Screenshots
Brick / Squish
Enhanced Guppy Page
Enhanced Listing
Web PresenceRequired Minimum
Go beyond the basics
SEO
Adwords
Review / BlogsApp Review Sites
Well known blogs
Specialist blogs
Advertise your App Medialets
AdMob
Greystripe
AppleProgram Manager
UI Review
Apple Build
Supporting documents
Make the Case for your App
Cross PromotionOn your own
With your peers / frenemies
Under Served Markets Women
Hispanic / Latino
Children
Traditional Media Print
TV
Targeted Users Testimonials
Word of Mouth
Trade Publications
Trade Sites
PricePrice Clustering
Sales
Free Versions for $5 and up
In APP
Exclusivity
Locking Content
Rewarding
Marketing iPhone Apps
60
Marketing iPhone Apps
Contact Atimi
Scott Michaels, Vice President
smic@atimi.com(604) 787-1000
Address
311 Water Street, Suite 620
Vancouver, BC, Canada
V6B 1B8
61
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