marketing for a digital world 2012

Marketing in a digital worldNick Emmel@ewarwoowar

What we’ll cover today

When did marketing

become all about

“being digital” and

not about selling stuff?

DIGITAL BRIEF

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DIGITAL

DIGITAL

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People have different

expectations about

how the world

around them should work

Know how you are going

to drive sales

Its not about whether you can, it is

whether you should

The more choice there

is, the more selective you need to be

Make things people want, don’t just

make people want things

Don’t have something to say, have a

point of view

Know who you really are,

and embrace

both the good and the bad

Move at the speed of

digital not your business

Don’t pretend

the consumer cares as

much as you

Doing is not enough,

people still need to see it

Create ideas that can be

advertised, not advertising ideas

Things to remember

Marketing is still marketing – there is just more to it

Marketing is not digital, the world is

Create ideas that can be advertised, not advertising ideas

Do stuff because you should not because you can