marketing and training techniques
Post on 02-Jan-2016
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Marketing and Training Techniques
University Department Focus Group
Adele H. Stamp Student UnionUniversity of Maryland: College Park
Independent Marketing Research
Main Goals of Focus Group
• Determine the best way to train individuals on how to use the Stamp eCalendar
• Determine the best way to market the Stamp eCalendar to University Departments
• Discover user-experienced online errors and glitches to enhance user-friendliness of eCalendar
Agenda
• Session I : Marketing Techniques and Training
• Session II, Part I: Training and Online Malfunctions
• Session II, Part II: Recap of Marketing and Training
Marketing & Training Techniques
• Focus Goal: Determine the best way to market the Stamp eCalendar to University Departments– Objectives for Session I:
• Determine the best mode of marketing• Determine how to best communicate
the existence of the eCalendar to University Departments
• Conceptualize what kind of a message the Stamp eCalendar should send to University Departments
• Which materials stuck out to you the most? – Successes and failures?
• What is the overarching message, in your opinion (from the materials)?
• What comes to mind when seeing the slogan? What images, feelings, ideas are evoked?
Marketing Materials
Marketing Materials
• Does it send the right message to the university departments?
• Do you think the mediums are effective and appealing?
• Does the marketing content make you want to use the eCalendar?
Marketing Materials
• Do you have any questions or points that you would like to discuss?
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